Tag: Bollywood

  • Top 5 celebrity fundraisers for India’s COVID crisis

    THE concept of celebrity endorsement is probably as old as marketing itself, or at least a century old. Take, for instance, Mark Twain, one of the most famous authors in the 1900s who endorsed Fountain Pens, his co-branded cigars, shaving accessories, clothing, Old Crow Whisky and more. Celebrity fundraisers are an extension of this, but…

  • Bollywood Stars Are Turning Green

    WE all love to read about what our favourite celebrities are up to, but it’s always nice to hear that they’re doing more than going to yet another party, shopping or travelling. Stars supporting charitable causes isn’t a new concept, but once Angelina Jolie and George Clooney made it cool to support social activism, the…

  • Cops Are Tops On Social Media

    POLICE have always been associated with a certain seriousness and their constant alerts about safety, traffic rules and drunken driving in the newspapers and billboards sound like the warnings on cigarette packs about smoking being injurious to health which we ignore, of course. But we are happy to report that, of late, the Indian police have figured the perfect way…