Tag: celebrity endorsement

  • Top 5 celebrity fundraisers for India’s COVID crisis

    THE concept of celebrity endorsement is probably as old as marketing itself, or at least a century old. Take, for instance, Mark Twain, one of the most famous authors in the 1900s who endorsed Fountain Pens, his co-branded cigars, shaving accessories, clothing, Old Crow Whisky and more. Celebrity fundraisers are an extension of this, but…