Tag: gender stereotypes

  • Aarti for Girls: empowering change in the shadows of injustice

    Aarti for Girls: empowering change in the shadows of injustice

    IN the heart of the southern Indian state of Andhra Pradesh, the NGO Aarti for Girls fights against discriminatory practices that affect women and girls. Amidst this challenging landscape, a beacon of hope emerged in 1992 in the form of the NGO Aarti for Girls. Founded by Sandhya, this organization embarked on a mission to…

  • 5 Ads That Broke Gender Cliches In 2017

    DO you recall those ads where a woman is seen either in the kitchen or doing the laundry? Of course, you do! Ad campaigns for products that have anything to do with household chores inevitably feature, er, women. Be it a dish wash soap or a fairness cream, stereotypical characters are all too familiar – the ads mirror the society we…