Action for Social Advancement

Empowers small farmers through community-driven development to enhance their agricultural livelihoods

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  • Headquarters

    Bhopal, Madhya Pradesh

  • Since


Founded in 1996 by a group of experienced development experts with a deep background in aiding the tribal community in central India, Action for Socia Read morel Advancement (ASA) has emerged as a key organisation working on the ground. Its main goal is to support small and marginal farmers by enhancing their agricultural livelihoods. ASA's primary mission is to improve the lives of those in need by providing development services, particularly focusing on enhancing natural resources. Its approach is all about involving the local community and letting them take action. ASA is determined to create secure and dependable livelihoods, achieved through involving the community and building local institutions. It especially prioritizes helping the less privileged, including marginalized women.

Demographies Served


ASA has made a substantial impact with 6,097 Self-Help Groups (SHGs) formed, encompassing 69,645 members, resulting in mobilizing INR 8.9 million in savings and providing internal loans of INR 10 million. Additionally, ASA secured INR 26 million in bank loans, while also creating irrigation potential across 59,181 hectares of land and treating 157,230 hectares for soil conservation. Notably, 881 stop dams, 9,027 farm ponds, and 6,845 dug wells were constructed to enhance water resources. ASA further developed 199 Lift Irrigation Systems and 1,831 shallow bore wells. Its agricultural initiatives extended to testing 463 varieties through Participatory Selection and engaging 31,115 farmers in Certified Organic Cultivation. The organisation effectively promoted Responsible Cropping with 732,327 participating farmers and supported 63,502 farmers in growing vegetables via nutrition gardens. Additionally, 13,120 farmers adopted Good Agricultural Practices, and ASA's endeavours extended to developing 79 Farmer Producer Organisations, successfully collectivizing 46,640 farmers.


  • Community Empowerment Programme

    Action for Social Advancement establishes Community-Based Organisations (CBOs) like self-help groups (SHGs) and Farmer Producer Organisations to empower communities. These groups, including women SHGs, form the core of ASA's programmes, engaging in activities from savings to livelihood improvement. It recognizes women's pivotal role in development and ensures their active involvement, fostering confident individuals who contribute significantly within families and communities.

  • Natural Resource Development Programme

    The organisation focuses on sustainable economic growth through its Land and Water Resource Development programme, driven by the concept "Land is Livelihood." This initiative is integral to its strategy for improving rural livelihoods. With an integrated approach, it recognizes the potential of restoring and managing natural resources in rural areas to enhance livelihoods.

    Recognizing the significance of land and water for agricultural-based livelihoods, the organization highlights that families with one to two acres of land can double cropping intensity through an investment of approximately Rs. 50000-60000, aided by institutional credit from entities like Self Help Groups and Farmer Producer Organisations. The organisation supports Gram Panchayats and community groups in executing these plans, using MGNREGS funds, resulting in successful outcomes across their programme areas.

  • Sustainable Agriculture Programme

    The organisation is dedicated to enhancing agricultural productivity to support sustainable livelihoods. A significant part of its approach involves the 'Responsible Crop Initiative (RCI),' commonly known as "Jimmedar Kheti." This initiative introduces a certification system for agricultural practices that reduces the ecological and social impact of farming, while concurrently increasing yields and productivity for farmers, contributing to a more sustainable farming sector. These practices are also aligned with the Good Agricultural Practices advocated by the Food and Agricultural Organisation of the United Nations and are consistent with the proposed goals of the National Mission on Sustainable Agriculture. The initiative seamlessly complements ASA's other focal points, including land and water resource development, and the promotion of Farmer Producer Organisations for agribusiness.

  • Setting Up Farmer Producer Organisations

    ASA has played a pioneering role in the realm of strengthening small-scale farmers through the establishment of Farmer Producer Organisations (FPOs) since 2005. This innovative approach involves uniting around 1000-1500 small farmers under the umbrella of FPOs, effectively integrating them into the agricultural supply chain. These FPOs are formally registered under the Producer Companies Act.

    To further support these FPOs, ASA has also introduced the "Center for Incubation and Support for Smallholder Producer Organisations (CISSPO)," a dedicated entity established in 2017-18. The primary objective of CISSPO is to collaborate closely with FPOs, enhancing their value chains and creating a favourable environment for their growth. This initiative also emphasizes the crucial aspects of ensuring food security, diverse produce, and risk mitigation at the level of producers.

Impact Metrics

  • Families Covered Under Various Programmes

    Year-wise Metrics
    • 2017-18 224000
    • 2018-19 86250
    • 2019-20 21070
    • 2020-21 5800000
    • 2021-22 694097
  • Area Treated for Soil Conservation (In Ha.)

    Program Name

    Land & Water Resources Development

    Year-wise Metrics
    • 2017-18 306
    • 2018-19 200
    • 2020-21 124
    • 2021-22 116

Leadership Team

  • Ashis Mondal


  • G Jayanthi

    Director - Programmes

  • Krishn Kumar Trivedi

    Programme Director - Financial Inclusion

  • Agya Jain

    Programme Director - Finance

  • Bhagwan S Patel

    Programme Director - Land & Water Resources Development

Demographics & Structure

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  • Ethics and Transparency Policies


  • Formal CEO Oversight & Compensation Policy


Political & Religious Declarations

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Registration Details

  • Registration ID

    GJ 835 PMS

  • VO ID / Darpan ID


  • FCRA


  • CSR Registration Number

    Not Available


  • Headquarters

    Plan-C, Tulip Greens, Village Mahabadia, Kolar Road, Bhopal, 462042

  • Offices in Cities

Other Details

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Financial Details

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  • 2019-20

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  • 2020-21

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  • 2021-22

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