Srinivasan Services Trust (TVS Motor Company)

Srinivasan Services Trust (SST) actively promotes sustainable environmental practices within communities. It raises awareness about issues like soil erosion and deforestation, encouraging tree planting and responsible natural resource use. SST implements waste management strategies, including garbage collection and vermicomposting, fostering a clean environment ethos. Moreover, it educates farmers on rainwater harvesting and check dam construction, facilitating access to Government support for improved crop yields without over-fertilizing the land.

Srinivasan Services Trust (SST) places a strong emphasis on preventive healthcare, particularly for women and children. Its primary goal is to improve survival rates during childbirth, prevent malnutrition, and ensure access to essential healthcare services.

SST conducts healthcare camps that offer primary services, addressing common issues like anaemia, vision problems, and dental health. Its solutions encompass building toilets, providing clean drinking water, and enhancing nutrition through government initiatives. Hygiene and sanitation promotion are central to its efforts to prevent communicable diseases, leading to significantly improved community well-being.

Notably, SST's awareness campaigns have brought about lasting changes in hygiene attitudes, which have become ingrained and passed down through generations, contributing to better health outcomes.

Srinivasan Services Trust (SST) recognizes that communities' attitudes can transform significantly when provided with basic facilities. These facilities encompass childcare centres, roads, community halls, schools, and primary healthcare centres. When communities have a sense of ownership, they tend to actively maintain and even enhance these amenities. SST collaborates with villagers, schools, and local authorities to improve infrastructure, which includes water catchment tanks, adult literacy centres, and communal toilets. This support leads to more efficient delivery of goods and services in these communities, including Government-assisted initiatives.

In rural areas, educational challenges persist, with high school drop-out rates, particularly among girls, and limited access to secondary education. Srinivasan Services Trust (SST) addresses these issues by collaborating with parents and Government schools.

SST conducts awareness campaigns through parent and teacher meetings to encourage consistent school attendance. It also enhances school infrastructure, creating better learning environments. Additionally, SST provides career counselling to students, enhancing their employability prospects upon graduation.

Furthermore, SST emphasizes holistic education that includes social and life skills, ensuring every child's improved prospects in society. In adult education centres, the focus is on functional literacy, enabling older individuals to achieve independence and self-sufficiency.

Srinivasan Services Trust (SST) places trust at the core of its approach to drive sustainable social and cultural development. It employs trust as a powerful tool to engage communities in collaborative efforts for lasting change and development. Its development model is built on the principle of inclusive community involvement, breaking down caste barriers in the process. SST promotes solutions originating from the villagers themselves, empowering them to lead the desired change, resulting in the emergence of local leadership, a sense of pride, and enhanced harmony within communities.

Village bodies become influential agents of social change, advocating for improved public services. SST's strategy focuses on working with those most willing to embrace change, enabling them to serve as role models for others in the pursuit of positive transformation.