Srinivasan Services Trust (TVS Motor Company)

Empowers India's rural poor through sustainable development programmes that foster community leadership and self-sufficiency

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  • Headquarters

    Chennai, Tamil Nadu

  • Since


Srinivasan Services Trust is the social arm of TVS Motor Company and Sundaram-Clayton. Its primary aim is to empower India's rural poor through variou Read mores awareness, skills, and training programmes. These initiatives focus on sustainable solutions in economic development, infrastructure, healthcare, and education. Srinivasan Services Trust encourages rural communities to change their attitudes and take ownership of long-lasting development. As a not-for-profit organisation, it mobilises resources required for this transformation, emphasizing the need for active community participation. Its philosophy is rooted in being change agents rather than mere donors, drawing from generations of community-oriented work. Its efforts span various aspects of village life, from improving school attendance to breaking caste barriers. The organisation's approach involves facilitating attitude shifts and allowing stakeholders to take the lead. Consequently, communities develop leaders, maintain clean environments, and achieve self-sufficiency. This collaborative approach empowers people to enhance their lives daily through collective efforts.


Over the course of 26 years, Srinivasan Services Trust has made a significant impact, reaching out to 2,500 villages, benefiting approximately 1.6 million individuals and touching the lives of 300,000 families.


  • Environment Programme


    Srinivasan Services Trust (SST) actively promotes sustainable environmental practices within communities. It raises awareness about issues like soil erosion and deforestation, encouraging tree planting and responsible natural resource use. SST implements waste management strategies, including garbage collection and vermicomposting, fostering a clean environment ethos. Moreover, it educates farmers on rainwater harvesting and check dam construction, facilitating access to Government support for improved crop yields without over-fertilizing the land.

  • Healthcare Programme


    Srinivasan Services Trust (SST) places a strong emphasis on preventive healthcare, particularly for women and children. Its primary goal is to improve survival rates during childbirth, prevent malnutrition, and ensure access to essential healthcare services.

    SST conducts healthcare camps that offer primary services, addressing common issues like anaemia, vision problems, and dental health. Its solutions encompass building toilets, providing clean drinking water, and enhancing nutrition through government initiatives. Hygiene and sanitation promotion are central to its efforts to prevent communicable diseases, leading to significantly improved community well-being.

    Notably, SST's awareness campaigns have brought about lasting changes in hygiene attitudes, which have become ingrained and passed down through generations, contributing to better health outcomes.

  • Infrastructure Development Programme


    Srinivasan Services Trust (SST) recognizes that communities' attitudes can transform significantly when provided with basic facilities. These facilities encompass childcare centres, roads, community halls, schools, and primary healthcare centres. When communities have a sense of ownership, they tend to actively maintain and even enhance these amenities. SST collaborates with villagers, schools, and local authorities to improve infrastructure, which includes water catchment tanks, adult literacy centres, and communal toilets. This support leads to more efficient delivery of goods and services in these communities, including Government-assisted initiatives.

  • Education Programme


    In rural areas, educational challenges persist, with high school drop-out rates, particularly among girls, and limited access to secondary education. Srinivasan Services Trust (SST) addresses these issues by collaborating with parents and Government schools.

    SST conducts awareness campaigns through parent and teacher meetings to encourage consistent school attendance. It also enhances school infrastructure, creating better learning environments. Additionally, SST provides career counselling to students, enhancing their employability prospects upon graduation.

    Furthermore, SST emphasizes holistic education that includes social and life skills, ensuring every child's improved prospects in society. In adult education centres, the focus is on functional literacy, enabling older individuals to achieve independence and self-sufficiency.

  • Social & Cultural Development Programme


    Srinivasan Services Trust (SST) places trust at the core of its approach to drive sustainable social and cultural development. It employs trust as a powerful tool to engage communities in collaborative efforts for lasting change and development. Its development model is built on the principle of inclusive community involvement, breaking down caste barriers in the process. SST promotes solutions originating from the villagers themselves, empowering them to lead the desired change, resulting in the emergence of local leadership, a sense of pride, and enhanced harmony within communities.

    Village bodies become influential agents of social change, advocating for improved public services. SST's strategy focuses on working with those most willing to embrace change, enabling them to serve as role models for others in the pursuit of positive transformation.

Leadership Team

  • Venu Srinivasan

    Managing Trustee

  • D Palanisamy Devarajan

    Field Director

  • C Lakshmi Narayanan

    Field Director

  • Lavanya Subramanian

    Lead - Learning and Development

  • B Raghuvaran


  • Parthasarathy

    Deputy Manager - Administration

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  • Headquarters

    2nd Floor, Chaitanya Building, No. 12, Khader Nawaz Khan Road, Chennai, 600006

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