TAFE Motors And Tractors Limited

TAFE Motors and Tractors Limited launched the "Be a #FarmDost" initiative in April 2015 to foster respect and appreciation for farmers and their contributions. This programme targets urban and semi-urban populations, encouraging them to empathise with farmers by experiencing the challenges of farming, even on a small scale. The initiative primarily operates online, engaging over one million followers worldwide and growing across platforms like LinkedIn, Pinterest, and Instagram. The campaign started in Mumbai, where people experienced farming through augmented reality and interacted directly with farmers. It has since expanded to malls, colleges, restaurants, and corporate environments, spreading the message of gratitude and respect for farmers and their vital role in society.

TAFE Motors and Tractors Limited annually celebrates Farmer's Day across various regions, focusing on empowering and engaging farmers. This event provides a platform for farmers to interact with leading agricultural scientists and learn about the latest advancements in farming, including best practices in cultivation, irrigation, soil preparation, crop protection, seed technologies, and modern farm mechanisation. TAFE's adaptive agricultural research centre, JFarm, plays a crucial role in organising these events, which have been held for 12 consecutive years in multiple locations across India. Farmers are honoured for their contributions and actively participate in knowledge-sharing activities.

TAFE Motors And Tractors Limited

TAFE Motors and Tractors Limited, guided by its leaders' belief in the power of education, has consistently supported quality educational initiatives for holistic development. The Paramakalyani Education Society, established in 1960, oversees Sri Paramakalyani College, offering courses in sciences and commerce to about 1,600 students, and Sri Paramakalyani Higher Secondary School, serving over 1,900 students from nearby villages. TAFE also supports the Sri Paramakalyani Nursery and Primary School, educating around 725 young children.

TAFE actively assists its employees' children in pursuing higher education and recognises academic excellence through its Young Achiever Awards. In the Nilgiris, TAFE supports two higher secondary schools that provide education in both English and Tamil, focusing on the needs of underdeveloped areas. The organisation also supports Stella Maris College in Chennai to enhance faculty training and partners with the Sathya Sai organisations to provide free education and healthcare. These efforts have empowered many to excel in various fields.

TAFE Motors and Tractors Limited, in partnership with the United Nilgiris Conservation Society (UNCS), is committed to conserving natural resources and promoting sustainable development in the Nilgiri district of Tamil Nadu. Established in 2013, UNCS focuses on creating eco-villages and supporting local tribal communities. This initiative safeguards tribal rights, provides employment through skill training, and empowers women in various trades like beekeeping and eco-tourism. It also improves education with digital technology and supports farmers with seedlings and agricultural guidance. UNCS, with TAFE's support, enhances village infrastructure, leverages government funding, and promotes sustainable living. These efforts aim to create long-term solutions for preserving natural resources and improving community life for future generations.

TAFE Motors and Tractors Limited is committed to empowering differently-abled women through its CSR initiatives, emphasising inclusive growth. Established in 1980 near Madurai, JRehab employs orthopedically challenged women to produce components like wiring harnesses and toolkit bags for TAFE’s tractors. This all-women unit operates as a regular business, consistently meeting targets. Inspired by former chairman Mr. A. Sivasailam's belief in focusing on abilities rather than disabilities, JRehab has earned national and state recognition for providing employment opportunities to people with disabilities. The unit offers transport, a supportive work environment, and free calipers to aid mobility, helping employees lead self-reliant and dignified lives.

TAFE Motors and Tractors Limited is dedicated to offering compassionate support during times of disaster. In response to the 2015 Tamil Nadu floods, TAFE contributed to the Chief Minister's Flood Relief Fund and its employees actively participated in relief efforts, providing food, clothing, transport, and shelter to those affected. They also prepared care packages for employees impacted by the floods and organised medical camps to prevent disease outbreaks. Additionally, TAFE collaborated with the Confederation of Indian Industry (CII) to assist the Irula community, providing fishing nets, bicycles, and boats to improve their livelihoods and ensure sustainable living.

TAFE Motors and Tractors Limited, through the Indira Sivasailam Foundation, supports and promotes India's rich cultural heritage, particularly focusing on South Indian classical music. The Foundation annually honours Carnatic musicians with the Indira Sivasailam Endowment Medal in partnership with The Music Academy, Madras, recognising their excellence, adherence to tradition, and contribution to the art. Additionally, the Foundation promotes folk art, theatre, and spiritual music, and engages in community initiatives like senior citizen welfare and the preservation of Indian philosophy and Sanskrit literature. It also collaborates with the Kalakshetra Foundation to support traditional arts, including the production of the Ramayana as a dance drama.