Anwesha Tribal Arts And Crafts

Efforts are devoted to passing meaningful change in the lives of marginalized populations in remote regions. The primary focus is on Education, Health, and Livelihood promotion through Handicrafts. Operating in the tribal and peasant-dominated landscapes of Orissa, the aim is to comprehensively develop these communities. Activities extend to remote areas, supporting Government initiatives and identifying development needs. Key areas of involvement encompass Handicrafts, Education, Health, Environment, Natural Resources, Cultural Resources, Tourism, Agriculture, Plantation, Women's Empowerment, Livelihood, and Poverty Alleviation. This work spans 200 villages across various blocks and districts.

It operates in Orissa, with a particular focus on tribal sub-plan areas and KBK districts. Its mission is to preserve and enhance the rich cultural heritage of tribal arts by empowering communities and establishing sustainable income avenues. This effort aims to prevent the erosion of tribal communities and their cultural legacy. Anwesha conducts exhibitions at the state and national levels to enable tribal artisans to showcase their products in urban markets, promote peer learning, and raise awareness about tribal handicrafts.

A Natural Resource Management workshop was conducted at the organisation's corporate headquarters, featuring a prominent state anthropologist. Given the significant reliance of tribal communities on balanced natural resource management for their livelihoods, the topic holds increasing relevance in the region. The workshop and seminars attracted tribal artisans from across the state, fostering valuable discussions on this vital subject.

Anwesha prioritizes its marketing strategy, actively participating in city-centred exhibitions across major metropolitan areas in India. Collaborations with various organisations have been instrumental in organising exhibitions. These include DC (Handicrafts), Ministry of Textile, TRIFED, Ministry of Tribal Affairs, CAPART, Ministry of RD, Fair Trade Forum, SASHA, DASTKAR, UTKALIKA, Dastkari Haat Samitee, Society Collection, and Crafts Council of India. International business relationships have been fostered to enhance craft marketing. Anwesha's marketing executives have engaged with handicraft shops, emporiums, showrooms, wholesalers, retailers, and foreign buyers to expand its presence.

Artisan exposure visits are highly valuable, offering artisans enriching experiences and the chance to interact with peers to learn diverse work styles. Anwesha has orchestrated trips to essential craft hubs within the state, fostering rewarding exchanges of indigenous craft practices among artisans from different regions. The organization's secretary took part in the "MARKETING EXPOSURE VISIT & BUYER SELLER MEET" seminar in New Delhi, hosted by Fair Trade Forum India. There, he shared insights on enhancing sales and the livelihoods of rural craftspeople, highlighting Anwesha's global presence with various outlets and marketing channels. The event attracted dignitaries from organisations across India.

Anwesha Tribal Arts & Crafts runs a Research Division focusing on Rural, Tribal, Agriculture, Handicrafts, and the Social sector. Comprising experts from diverse backgrounds, it provides insights to Government and international bodies in the field of rural development. Anwesha excels in quick studies and emergency solutions. It has implemented projects benefiting disadvantaged communities with a dedicated team reaching remote areas. Based in Bhubaneswar, Anwesha is equipped for research projects of varying scales, including national initiatives. The organisation's professionals are adept in software, hardware, and statistical analysis tools. It also manages data efficiently.