Association for Rural Mass India

Engages communities in health and development initiatives, with a focus on marginalized populations in Tamil Nadu

  • Bronze Certified 2023
  • FCRA
  • 80G
  • 12A
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  • Headquarters

    Chennai, Tamil Nadu

  • Since


Association for Rural Mass India (ARM) is a non-profit, non-governmental organisation based in Tamilnadu, India. It focuses on health, community devel Read moreopment, empowerment, and capacity-building activities. Founded in 1993, ARM comprises experienced social workers. It engages in community development programmes, prioritizing marginalized urban and rural populations. ARM promotes community ownership of its initiatives, ensuring they are "of the people, by the people, and for the people." With over 25 years of experience, ARM operates in Villupuram, Thiruvallur, Ramanathapuram, and Chennai districts of Tamilnadu. Notably, prominent figures like Mr. Rodger Federer, UNICEF ambassador, visited ARM's Villupuram office in 2008, acknowledging the success of the Out of School Youth Health Promotion Programme. In 2004, Mr. William Gates, the father of Mr. Bill Gates, visited ARM to understand its STI and HIV/AIDS prevention programme in North Chennai. In 2005, Mr. Bill Gates and Mrs. Melinda Gates, the world's wealthiest individuals, visited ARM and commended its HIV prevention intervention programme in Porur Chennai.


  • De-Addiction Awareness, Counselling and Treatment Programme

    ARM conducts de-addiction awareness, counselling, and treatment programmes in various communities. These programmes target schools, colleges, self-help groups, sex worker communities, auto drivers, and truck drivers, customizing interventions to reduce drug and alcohol abuse. Awareness sessions are held in separate settings for boys and girls in schools to encourage open discussions. Additionally, awareness initiatives extend to urban and rural areas, covering Kallakurichi, Villupuram, and North Chennai. ARM's dedicated efforts have resulted in counselling for 156 individuals struggling with addiction, with 522 successfully overcoming this challenge. Furthermore, ARM actively promotes tobacco control through advocacy efforts and successfully conducted 18 programmes to reduce tobacco consumption in the Chennai district during the financial period of 2022-2023.

  • Corona Prevention and Control Programme


    ARM initiated the "Corona Prevention and Control Program" in collaboration with the Greater Chennai Corporation. This project focuses on Perambur and Sharma Nagar UPHCs in Zone IV, encompassing a population of 66,000. With a dedicated team of 52 staff members, ARM is actively raising awareness about essential preventive measures, including proper handwashing, mask-wearing, and maintaining social distancing. The programme includes regular fever camps and medical check-ups, with referrals for COVID-19 testing. So far, 950 individuals have been referred, and more than 478 have been tested, leading to the identification and successful treatment of 73 confirmed COVID-19 cases.

  • Housing & Sanitation Programme


    ARM's "Housing and Sanitation Project" is dedicated to eradicating poverty housing in Tamilnadu. The initiative extends assistance to construct simple, affordable houses for impoverished individuals, irrespective of caste, creed, class, religion, or any other distinctions. In the flood-affected area of Kargil Vetri Nagar in Thiruvottiyur, severely impacted by the 2015 floods, ARM has successfully built 10 new houses, 150 sanitation units, and refurbished 25 homes. This endeavour received support from Habitat for Humanity India, funded by EICHER Company through their CSR program. As a result, all 185 families in the area now enjoy improved living conditions and a higher quality of life.

  • Shelter Home for Homeless Programme


    ARM operates a shelter home for homeless individuals in Zone 2 Mathur Corporation of Chennai, a project that commenced in June 2013. This facility accommodates 30 homeless men and is closely monitored by Zone II officials of the Corporation of Chennai. The shelter offers comprehensive support, including counselling, personal hygiene, healthcare, food, nutrition, and assistance in finding employment opportunities. Residents also enjoy recreational amenities like television, newspapers, magazines, and play materials. The shelter is staffed with a Project Coordinator, a Counsellor, a caretaker cum cook, and two security guards. The services provided have garnered satisfaction from both beneficiaries and local officials. Various festivals are celebrated at the centre with support from Government officials, leaders, well-wishers, industrialists, and politicians. Currently, the shelter accommodates 35 residents, striving to enhance their quality of life.

  • Care & Support Centre for PLHIV Programme


    ARM's "Care and Support Centre for PLHIV" (People Living with HIV) was established in Port Town, Chennai, in June 2013, with support from Alliance India through the Tamilnadu Network of Positive People (TNP+). ARM CSC operates throughout North Chennai, actively registering PLHIVs and empowering them. In the fiscal year 2016-2017, a total of 3102 PLHIVs were registered in collaboration with the ART centre at Rajiv Gandhi General Hospital. The ARM team, in conjunction with Government hospital officials, delivers essential support and services to the PLHIV community in their designated target area, ensuring their well-being and empowerment.

Leadership Team

  • A Bakthvatchalam

    Founder & Executive Director


  • Internal, External Assessors



  • Ethics and Transparency Policies


  • Formal CEO Oversight & Compensation Policy


Political & Religious Declarations

  • On Affiliation if any


  • On Deployment Bias if any


Registration Details

  • PAN Card


  • Registration ID


  • VO ID / Darpan ID


  • 12A


  • 80G


  • FCRA


  • CSR Registration Number

    Not Available


  • Headquarters

    F-4, SAMUTHRA APARTMENTS, 59 MPM Street, Perambur, Chennai, Tamil Nadu, India, 600011


Other Details

  • Type & Sub Type