The/Nudge Institute

The/Nudge is an action institute working towards a poverty-free India, within our lifetime. We partner with governments, markets and civil society to build resilient livelihoods for all.

  • Bronze Certified 2023
  • FCRA
  • 80G
  • 12A
  • CSR-1
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  • Headquarters

    Bangalore, Karnataka

  • Since


Headquartered in Bangalore, The/Nudge is a 350-people strong, Great Place to Work certified, Section 8 non-profit institute focused on building resili Read moreent livelihoods for the poor. The institute has three centres and has directly and indirectly served over 16 million people through its three centres: Centre for Skill Development and Entrepreneurship Centre for Rural Development Centre for Social Innovation Started in 2015 with support from Nandan Nilekani and Tata Trusts, The/Nudge is currently supported by 25+ corporates and 15 foundations


skill development ultra poverty gender inclusion financial inclusion social inclusion small holder farmers (income increase and market access) social entrepreneurship


1) 2-month online skilling program for underprivileged youth 2) 3-year rural livelihoods program for the ultra poor (agri, livestock and small business) 3) promotion of social entrepreneurship through The/Nudge incubator and The/Nudge accelerator, an SPV with the Atal Innovation Mission of NITI Aayog 4) 18-month program for CXO-level executives with visionary state bureaucrats (currently active in Karnataka and Punjab) 5) 18-month grand challenge identify, promote and spotlight livelihood innovations in India 6) convening platform (Charcha) for the livelihoods ecosystem in India


skill development : 7200 underprivileged youth (49% women) trained through a 3-month residential program with 100% placements of opt-ins at an average salary of INR 14,500 : 12,500 underprivileged youth (47% women) trained through a 2-month online program with 85% in education, employment or training after training rural development : 90% reduction in distress migration : 82% households increased their asset value by 66% during the project period : 91% households increased their income by a minimum of INR 5000 sustainably ecosystem : 105 nonprofits supported by The/Nudge, 38 cr in 5 years : less than 5% mortality rate : grant multiplier of 7.5x within 12 months of exit from The/Nudge : winners of MIT Solve, Goldman Sachs award, Forbes 30 under 30 awards


  • Social entrepreneurship through The/Nudge Incubator and Accelerator

    12-month incubation for early stage nonprofits (0-3 yrs) with grant capital of 15 lakhs and mentorship
    24-month acceleration for growth stage nonprofits (3-6 yrs) with grant capital of 50 lakhs - 1.5 crores and mentorship

    The/Nudge Incubator is a Special Purpose Vehicle with the Atal Innovation Mission of NITI Aayog

  • The/Prize

    Series of 12-18 month inducement challenge for innovative for-profit and nonprofit organizations to solve livelihood problems at scale in partnership with the Office of the Principal Scentific Adviser of India. Examples include the Cisco Agri Challenge, Ashirvad Water challenge and DCM Smart Farmer Challenge to identify, promote and spotlight transformative solutions

  • Asha Kiran

    promotion of goatery and backyard poultry with 80,000 women in 8 districts of Uttar Pradesh in partnership with the Uttar Pradesh State Rural Livelihood Mission

  • Future Perfect

    online skilling of underprivileged youth (18-29 yrs), 12th pass from families with a monthly income of less than 30,000 in English language and 21st century skills to increase their employability in the service sector

  • Indian Administrative Fellowship

    IAF is an 18-month-long fellowship that provides a platform for CXO-level professionals from the private to work with state bureaucrats in a public-private partnership model on livelihood problems to effect systemic change

  • Saamuhika Shakti

    Saamuhika Shakti is a collective impact initiative in to improve the quality of life of 25,000 informal waste pickers and their families in Bengaluru. With 8 implementing partners and funded by H&M Foundation, The/Nudge is the anchor partner in this multi-year program

  • The/Nudge Forum

    The/Nudge Forum is a convening platform to accelerate India’s development journey by bringing all livelihood stakeholders together for collective thought and action, towards large-scale social change. Our flagship program under The/Nudge Forum is Charcha - annual conveniing of nonprofits, philanthropy, media, researchers, academia, impact partners, corporates and government.

    Charcha has so far witnessed more than 1000 speakers, 15+ track partners and is attended by 1000+ people every year.

  • End Ultra Poverty

    direct implementation of the evidence based graduation model with women from ultra poor households across 3 states in India

    The/Nudge modelled its ultra-poor program on the evidence based Graduation Approach (pioneered by BRAC) to enable sustainable livelihood creation over 3 years for families living in extreme poverty. We selected Jharkhand as the first state in the year 2019 and are currently working with 3500 women-led households

    Our major activities include the creation of a productive asset, consumption grants for improved food security, and at least 2 diversified sustainable and profitable livelihoods with dedicated coaching and participation in Self-Help Groups/relevant social security schemes.

    Other than the Jharkhand Government, The/Nudge is currently working as the technical partner to the Governments of Rajasthan, Assam, Tripura, West Bengal and Meghalaya to implement the ultra-poor graduation program at scale.

Impact Metrics

  • # Women Engaged in Goatery & Poultry in Uttar Pradesh

    Program Name

    Asha Kiran

    Year-wise Metrics
    • 2021-22 4024
    • 2022-23 11143
  • # Ultra Poor Households With Access to Two Sustainable Livelihoods

    Program Name

    End Ultra Poverty

    Year-wise Metrics
    • 2021-22 0
    • 2022-23 500
  • Percentage of Graduates Who Are in Employment, Education or Training 6 Months After the Program

    Program Name

    Future Perfect

    Year-wise Metrics
    • 2022-23 85
  • # Nonprofits Supported Under The/Nudge Incubator and Accelerator

    Program Name

    Social Entrepreneurship

    Year-wise Metrics
    • 2022-23 18
  • Funds Unlocked From the State Budget Towards the Fellow's Project During the Fellowship

    Program Name

    Indian Administrative Fellowship

    Year-wise Metrics
    • 2022-23 2000000000

Leadership Team

  • Amit Gupta

    Chief Operating Officer

  • A G Lakshmanan

    Director & Head, Future Perfect

  • Aakriti Chaudhari

    Associate Director, Government Partnerships

  • Akshay Soni

    Executive Director, Saamuhika Shakti

  • Amit Varshneya

    CEO, North America

  • Atul Satija

    Founder & CEO

  • Jerold Pereira

    Senior Director and Head, The/Nudge Forum

  • John Paul

    Senior Director and Head, End Ultra Poverty & Asha Kiran

  • Ashish Shetty

    Director & Head, Finance

  • Kanishka Chatterjee

    Director & Head, The/Nudge Prize

  • Kapil Jayant

    Director and Head, People & Culture

  • Latha Madaiah

    Senior Director - Fundraising (India)

  • Ravi Trivedi

    Senior Director, Agriculture

  • Rohit Malhotra

    Chief Development Officer

  • Shefali Bajpai

    Head, Impact

  • Sriram V

    Director, Global Development

  • Kumar Abhishek

    Associate Director, Strategy & Operations

  • Subhashree Dutta

    Managing Partner, Social Entrepreneurship

  • Sudha Srinivasan

    CEO, The/Nudge Centre for Social Innovation

  • Vaibhav Budhraja

    Director, Marketing

Demographics & Structure

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Registration Details

  • PAN Card


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  • VO ID / Darpan ID


  • 12A


  • 80G


  • FCRA


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  • Headquarters

    Ground Floor, #15-19, Near APJ Abdul Kalam Enclave, Aswath Nagar Service Road, ORR, Dodda Nekkundi Extension, Marathahalli, Bangalore, 560037


Other Details

  • Parent Organisation

    Nudge LifeSkills Foundation

  • Sister Organisation

    The Nudge Foundation is a 501 (c) (3) entity registered in the United States

  • Type & Sub Type

    Section 8 (formerly Section 25)

Financial Details

 Income / Expenses
  • 2017-18

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  • 2018-19

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  • 2019-20

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  • 2020-21

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  • 2021-22

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