The/Nudge Institute

Designs and prototypes livelihood solutions and supports others in the eco-system to scale them by catalyzing growth and removing barriers, all with the aim to make India poverty-free

  • Started: 2015
  • Bangalore, Karnataka


The/Nudge Institute (formerly The/Nudge Foundation, legally registered as Nudge Lifeskills Foundation) supports creating livelihood opportunities at Read morescale, for the underprivileged, in order to build resilience in society. To achieve its objective, it builds on-ground livelihood programmes/solutions, collects evidence of their impact, and helps other players build them up by removing any barriers to their growth and scale. It partners with the ecosystem players including Government, market, etc. to achieve implementation at scale. Its overarching goal is to make India poverty-free.


The poor and underprivileged communities are already grappling with poverty which is made worse by unsustainable livelihoods.


The/Nudge Institute develops solutions to provide grassroots livelihoods, collects proof of the programmes' success then helps other people replicate the success and enable the programmes to reach and benefit more people.


  • Livelihoods
  • Eco-system enabler
  • Education
  • Skill Development

Sub Sectors

  • Dairy & Fishery
  • Micro Finance - Self Help Groups
  • Micro SMEs
  • Panchayat
  • Poverty
  • Vocational Training
  • Women Empowerment
  • Youth

Demographies Served

  • Youth
  • Women
  • Farmers


Through Its humanitarian efforts, The/Nudge Institute has: Benefitted 81,000 rural poor families with a reduction of 60% in distress migration, trained 17,000 youth who earn an average of 14,000 per month, impacted the lives of more than 14 million people through grants of Rs. 15 crores disbursed to social impact programmes for the underprivileged sections of society.


  • The/Nudge Prize

    Works to address the developmental problems faced by underserved communities and provide them with a sustainable livelihood. Invites innovative ideas and solutions to the issues.

    The/Nudge Prize- Ashirvad Water Challenge is an initiative to provide clean drinking water to all in India by 2024. It is being done in partnership with the Government of India, wherein the innovators are invited to give the solution and win a prize purse of Rs. 2.5 crores.

    Cisco Agri Challenge is focused to enhance the profitability of small-scale farmers and invites solutions to be implemented. A winning solution will win Rs. 1 crore as a grant for the same.

  • Forum

    Is a platform to bring all experts and development stakeholders together to address the important issues faced by society and develop the underprivileged section. It aims to achieve the following:

    Poverty-free India,
    Resilient livelihoods for all,
    Preparing the ultra-poor to lead a life with dignity and
    Preparing youth for better earning opportunities.

  • Centre for Skill Development & Entrepreneurship

    Helps youth from underprivileged families to lead a successful life through the programme Gurukul, to increase their foundational skills.

    Future Perfect program focuses on the skills of the 21st century and allows unemployed or underemployed youth from low-income families to learn online and prepare for improving their socio-economic status. Helps in skill development, connecting youth to jobs and supporting them financially to lead a fulfilled life. It has spent 6 years training 17,000 youth who earn an average of 14,000 per month. Runs training on the following topics:

    Life skills,
    Vocational skills,
    Career planning and growth and
    Personality development

    The research and consulting program conducts research on best training practices. Designs innovative solutions in partnership with academia, employers, industry and Government bodies, vocational training providers etc.

  • Centre for Social Innovation

    Work towards nurturing and nudging India’s top talents to be a part of the solutions to developmental problems faced in India. It has impacted the lives of more than 14 million people through grants of Rs. 15 crores disbursed for social impact programs for the underprivileged section of society.

    Social Entrepreneurship:
    Empowers and nurtures top talent, entrepreneurs and nonprofit founders giving access to networks to bring change to the system. Provides one-to-one mentorship through industry experts enabling them to become real problem solvers.

    Indian Administrative Fellowship:
    Is an 18-month program for professionals and business leaders from the private sector that provides a platform to help society and drive large-scale changes through the power of the administrative ecosystem. Focuses on Panchayat raj, rural development, planning, program and statistics, administrative reforms, horticulture, agriculture and skill development.

  • Centre for Rural Development

    Karnataka, Jharkhand, Uttar Pradesh

    It helps landless, small, and marginal farming families to come out of poverty and lead a sustainable livelihood. Brings together rural women through SHGs (Self-Help Groups) to generate livelihood opportunities and find ways to improve their income. It has worked for three years in rural India reaching 81,000 poor rural families, and further claims to have a 60% reduction in distress migration.

    Runs the following programmes:

    The ultra-poor programme runs in Jharkhand state, which has more than 500,000 households living in ultra-poverty conditions without any earning opportunity or access to meals, health care and government or community support programs. Nudge supports these families by providing the following:

    Food security (during the times when they do not have food).
    Livelihood activities as per the existing skills and interests of the locals.
    Skill development and handholding for preparing them for sustainable living.
    Asha Kiran program to help communities.

Leadership Team

  • Atul Satija

    Founder & CEO

  • Sudha Srinivasan

    CEO, The/Nudge Centre for Social Innovation

  • John Paul

    Director, Centre for Rural Development

  • Subhashree Dutta

    Managing Partner, Social Entrepreneurship


Registration Details

  • PAN Card


  • Registration ID
  • VO ID / Darpan ID
  • 12A


  • 80G


  • FCRA


  • CSR Registration Number



Project Location


Ground Floor, #15-19, Near APJ Abdul Kalam Enclave, Aswath Nagar Service Road, ORR, Dodda Nekkundi Extension, Marathahalli

Offices in Cities


Projects in States

West Bengal, Chhattisgarh, Bihar, Maharashtra, Madhya Pradesh, Delhi

Other Details

  • Type & Sub Type

    Section 8 (formerly Section 25)

  • Employees



Financial Details

 Income / Expenses
Program Expenses
Other Expenses