About
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Headquarters
Mumbai, Maharashtra
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Since
1979
CRY strives to secure the fundamental rights of children to enjoy a happy childhood, which encompasses the opportunity to live, learn, grow, and play. Read more Its mission is to safeguard the well-being of children, ensuring they have access to free and high-quality education, primary healthcare, and protection from violence, abuse, and exploitation. Furthermore, it endeavours to reduce the incidence of malnutrition in children and empower them to raise their voices on issues that impact their lives. The organisation's key areas of focus include child labour, gender discrimination against girls, poverty, malnutrition, education, child marriage, child trafficking, and gender inequality. CRY also conducts extensive research to identify the underlying causes of issues such as child labour, poverty, and gender discrimination against girls. By understanding these root causes, it attempts to design effective interventions to address these issues and improve the lives of children. Therefore, CRY's work towards protecting children's rights includes conducting research to inform its programmes and advocate for systemic change.
Issue
Prevalence of improper education facilities for underprivileged children and frequent violation of their rights.
Action
Works on multiple projects to aid children in education, safety & protection, health & nutrition and participation.
Cause Area
Impact
CRY has helped 3 million children, over 4 decades across 19 states in India.
Vision & Mission
Our Vision- A happy, healthy and creative child whose rights are protected and honoured in a society that is built on respect for dignity, justice and equity for all. Our Mission
Taking Responsibility
To enable people to take responsibility for the situation of the deprived Indian child and so motivate them to seek resolution through individual and collective action thereby enabling children to realise their full potential.
Mobilising Potential
To make people discover their potential for action and change
Inspiring Collective Action
To enable peoples’ collectives and movements encompassing diverse segments, to pledge their particular strengths, working in partnership to secure, protect and honour the rights of India’s children.
Donor History
SUN TV NETWORK LIMITED
Bajaj Allianz General Insurance Co. Ltd
Oracle
Tata AIA
Microsoft
Programs
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Participation Programmes
Seeks to set up collectives as one-to-one support groups and engage with children to create and raise their awareness of child rights issues.
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Education Programmes
Its efforts focus on early childhood education, school readiness and better learning outcomes. The organisation believes that the right to education and the right to development are two of the most important rights of children.
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Safety & Protection Programmes
Works to reduce child labour, child marriage and child trafficking, partnering with local committees at the village level and believes in building a safe environment to protect children from abuse and exploitation till the age of eighteen.
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Health & Nutrition Programmes
The programme attempts to adopt a preventative and responsive approach toward reducing malnourishment as well as India’s infant mortality rate (IMR), child mortality rate (CMR) and maternal mortality rate (MMR). It sets out to ensure that no child suffers from malnutrition or poor health.
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Education And Delayed Marriages For Girls Programme
In CRY project areas, the Education and Delayed Marriages for Girls programme is implemented through Child and Adolescent Resource Centers (CARC). The objectives of these centres are to retain motivation and positivity about education, empower girls to pursue their aspirations, transform parents and caregivers, strengthen community vigilance and ownership, and enhance government responsiveness. CARC operates at the village/cluster level, providing academic support, life skills learning, and sports activities to school-going girls. Trained teachers/facilitators conduct interactive classes using age-appropriate materials and digital devices to help children grasp challenging topics. Collective sessions on child rights and life skills boost girls' confidence and expand their perspectives. CARC also provides a platform for nurturing extracurricular talents, sports, and opportunities to showcase them.
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Community Based Management Of Malnutrition Programme
CRY implements the Community-Based Management of Malnutrition (CBMM) programme to address health and nutrition issues in children, adolescents, and pregnant/lactating mothers. The programme focuses on prevention and response to severe malnutrition. Preventive interventions include kitchen gardens for nutritious food, sensitizing communities/stakeholders, setting up Health and Nutrition Corners, growth monitoring, WASH training, and mobilizing communities for prevention/treatment. Corrective approaches involve health camps, check-ups, counselling, Sneha "shivirs" for rehabilitation, referrals to Nutritional Rehabilitation Centres, and emergency medical support. Direct interventions improve dietary intake, provide supplements, promote breastfeeding, hygiene, and immunizations. Indirect interventions support education, safe water/sanitation, food security, entitlements/services, studies/surveys, and advocacy for good nutrition governance.
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Agency Building Of Children And Adolescents Programme
CRY empowers children and adolescents in its project areas through collective formation, promoting their right to participation. Collectives are formed with parental consent, and sessions on child rights and laws are conducted. Activities, sports, and exposure visits enhance their confidence and knowledge. Life skills education covers identity, self-confidence, emotions, and communication. This initiative yields positive outcomes, with improved education, sports achievements, advocacy, community awareness, and active participation in decision-making. Children become change agents, driving positive change in families, schools, and communities.
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C) Agency Building of Children and Adolescents
CRY has been implementing agency building program across all the project areas by forming and strengthening children and adolescent collectives. This is in alignment with ensuring the right to participation of children as per Article 12 of the UNCRC (United Nations Convention on the Rights of the Child). Children and adolescents in the project areas are identified and motivated to gather to form collectives and parents are also sensitized about the need for forming children and adolescent collectives. After receiving the consent of children and parents, groups are formed. The collective members are inducted about the group norms and collective leaders are selected amongst themselves. The sessions are conducted to share age-appropriate information on various child rights issues, laws. Varied activities and sports are facilitated by project staff to boost their confidence and enrich their talents. Exposure visits are organized for them to different public dept. which are enhancing their information and knowledge on the functioning of govt. depts. Life skills sessions are conducted as per CRY Child Center Module on these topics - Identity, Self Confidence, Positive Thinking, Understanding emotions and feelings, Verbal Communication Skills. All these processes have positively impacted the projects and children and adolescents from the targeted marginalized communities are improving their performance in education, participating in sports events from district to national levels and winning, proactively escalating child rights and community issues to the appropriate authority to resolve, raising their voice in gram sabha on issues affecting them, creating awareness in community on children’s education, health and protection issues. The child and adolescent collective process and life skills education is building the agency of the children and adolescents in CRY project areas and children are acting as change agents in their families, schools and communities.
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B) Education and Delayed Marriages for Girls :
Education and delayed marriages for girls program is being implemented in CRY project areas through running Child and Adolescent resource centers (CARC). The objectives of these centers are – • Retain motivation levels and positivity about education amongst girl children such that they continue schooling without dropping out of the system and so delaying marriage. • Build the agency of girl children to promote well-being and confidence to pursue their aspirations during their lives • Enable transformation of Parents and Caregivers with regard to the importance and value of protecting their children • Strengthening Community Vigilance and Ownership • Responsiveness of the Government Machinery CARC operates at the village/cluster of village level for girl children to extend support in their growth in academics, sports, life skills learning and practice. The trained center teacher/facilitator conducts support classes to school-going girl children after school hours through interactive and joyful methodology, usage of age-appropriate Teaching Learning Materials and a digital device like tablet installed with an educational App to help children to understand the topics which they feel are difficult to cope with.Children and adolescent girls’ collectives are formed and sessions are facilitated on child rights issues and life skills to expand their perspective, boost their confidence. CARC provides space to enrich their various extracurricular talents and sports and the opportunity to exhibit them in different forums.
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A) Community Based Management of Malnutrition Programme
"CRY has been implementing Community-Based Management of Malnutrition (CBMM) to address health and nutrition issues of children and adolescents, pregnant and lactating mothers. The programme includes both prevention of malnutrition and response to children who are severely malnourished. CRY has been undertaking interventions under CBMM program based on two models - a) Preventive and curative approach b) Direct and Indirect approach a) Under the preventive approach to address malnutrition issues of children these are the focused interventions –Kitchen gardens are facilitated at the household levle in the backyard to ensure availability of nutritious foods for pregnant and lactating women and undernourished children. Community and stakeholders are sensitized on issues of malnutrition; Anganwadi centres are supported to set up Health and Nutrition Corners to share information on locally available nutritious food; Regular growth monitoring of children are ensured for early detection of malnutrition issues and health check-up and referrals for severely malnourished children. Children are trained on WASH (Water Sanitation and Hygiene) practices; Community/families mobilized to take initiative for the prevention/treatment of malnutrition. Poshan Samvad (Nutrition Dialogue) is done on nutrition amongst the field functionaries of the departments of Women & Child Development and Public Health & Family Welfare. • Under Curative approach – Medicine and supplement are provided to the identified malnourished children in health camps organized in collaboration with govt. health centres.
Impact Metrics
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Impacted the Lives of Children
Year-wise Metrics- 2017-18 486218
- 2018-19 364818
- 2019-20 680490
- 2020-21 661752
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Children Received the Gift of Education
Year-wise Metrics- 2017-18 262695
- 2018-19 193511
- 2019-20 163541
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Grade Movement Severely Malnourished Children to Moderately Malnourished Category
Year-wise Metrics- 2019-20 1028
- 2020-21 627
- 2021-22 712
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Grade Movement of Moderately Malnourished Children to Normal Category
Year-wise Metrics- 2019-20 2752
- 2020-21 2176
- 2021-22 1902
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Regularity of Girl Children in Schools
Year-wise Metrics -
No. of Children Attending Carcs Are Not Married
Year-wise Metrics -
No. of Children Attending Carcs Are Not Engaged in Labour
Year-wise Metrics -
No. of Child Collectives and No. of Members
Year-wise Metrics- 2019-20 1907
- 2020-21 2102
- 2021-22 3142
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No. of Adolescent Girls Collective and No. of Members
Year-wise Metrics- 2019-20 1088
- 2020-21 1177
- 2021-22 1785
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Grade Movement Severely Malnourished Children to Moderately Malnourished Category
Year-wise Metrics- 2019-20 1028
- 2020-21 627
- 2021-22 712
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Grade Movement of Moderately Malnourished Children to Normal Category
Year-wise Metrics- 2019-20 2752
- 2020-21 2176
- 2021-22 1902
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Regularity of Girl Children in Schools (%Age)
Year-wise Metrics- 2021-22 10000
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%Age of Children Attending Carcs Are Not Married
Year-wise Metrics- 2021-22 10000
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%Age of Children Attending Carcs Are Not Engaged in Labour
Year-wise Metrics- 2021-22 10000
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No. of Child Collectives and No. of Members
Year-wise Metrics- 2019-20 1907
- 2020-21 2102
- 2021-22 3142
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No. of Adolescent Girls Collective and No. of Members
Year-wise Metrics- 2019-20 1088
- 2020-21 1177
- 2021-22 1785
Theory of Change
https://drive.google.com/file/d/1azPZBThpwKVVFLgfvuRYfpqhlkmS_TWo/view?usp=share_link
Milestones & Track Record
19 States I 80 Critical Districts
§ 6.61 Lacs children impacted through various
interventions in Health, Education, Protection &
Participation.
§ 1.46 Lacs Children between 6- 18 years were
enrolled in schools.
§ 7,582 Children were freed from child marriage, child
labor & child trafficking.
§ 9,652 children under the age of 1 year in CRY
interventions are immunized.
§ 2,176 children under the age of 5 year in CRY
interventions are free from malnutrition
Donor Testimonial
Bajaj:
“CRY’s community centric and multi-layered approach to solving child protection and health issues is truly remarkable, and in line with the best models of development we’ve seen anywhere. They have proven to be a unique incubator in this space, coupled with deep domain expertise and execution capability. The large scale impact and sustainability of their interventions ensures that CRY is a key partner for us in our shared vision of transforming the lives of millions of children across the country.”
Shubham Mittal
DGM – CSR
Oracle:
Oracle is committed to strengthening communities in which we operate around the world, and organizations like CRY are instrumental in helping us fulfill that commitment in India. CRY’s programs are helping ensure that children across India are able to achieve their full potential, and we are proud to support their efforts by giving and volunteering”
Colleen Cassity
Executive Director
Hero:
“CRY is playing a significant role in managing a project component of our Educate to Empower program – designed with the purpose of imbibing life skills in children and also empowering them with a meaningful education. This partnership helped us reach over 13000 children and ensured a significant change in their lives. CRY’s approach towards addressing fundamental issues with regard to schooling of children have been noteworthy. Heartiest congratulations to team CRY for the completion of another good year and best wishes for the journey ahead.”
Vijay Sethi
CIO, CHRO & Head CSR
Leadership Team
Demographics & Structure
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No. of Employees
100+
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Strength of Governing Body
7
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Diversity Metrics
49% women
M&E
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Internal, External Assessors
Yes
Policies
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Ethics and Transparency Policies
Yes
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Formal CEO Oversight & Compensation Policy
No
Political & Religious Declarations
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On Affiliation if any
No
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On Deployment Bias if any
No
Organisation Structure
Yes
Awards & Recognitions
"Most trusted NGO in India by the power of Trust
The-Elders-One-of-the-top-100-non-profits-in-the-world
One of the top 100 non-profits in the world
Truted for transparency and accountability
Trusted for transparency and accountability
Recognised for a high performing work culture
Recognised for a high performing work.
Best Campaign in Not-For-Profit (Silver)-2021
Social Media Brand Of The Year-2020
Most Trusted NGO-2018 Best Campaign in Communication & Advocacy Category-2021"
Registration Details
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PAN Card
AAATC2812Q
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Registration ID
F-5208
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VO ID / Darpan ID
MH/2017/0166047
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12A
AAATC2812QE20214
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80G
AAATC2812QF20214
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FCRA
083780207
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CSR Registration Number
CSR00000805
Location
Other Details
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Type & Sub Type
Non-profit
Trust
Website
Financial Details
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2018-19
IncomeRs.730,100,000ExpensesRs.730,100,000Admin ExpensesRs.168,000,000Program ExpensesRs.562,100,000Tip: Click on any value above to exclude it. -
2019-20
IncomeRs.563,200,000ExpensesRs.563,338,390Admin ExpensesRs.128,038,390Program ExpensesRs.435,300,000Tip: Click on any value above to exclude it. -
2020-21
IncomeRs.389,300,000ExpensesRs.389,300,000Admin ExpensesRs.75,100,000Program ExpensesRs.314,200,000Tip: Click on any value above to exclude it. -
2021-22
IncomeRs.680,900,000ExpensesRs.680,900,000Admin ExpensesRs.96,700,000Program ExpensesRs.584,200,000Tip: Click on any value above to exclude it. -
2022-23
IncomeRs.788,700,000ExpensesRs.788,700,000Admin ExpensesRs.131,100,000Program ExpensesRs.657,600,000Tip: Click on any value above to exclude it.