About
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Headquarters
New Delhi, Delhi
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Since
2013
Pro Sport Development (PSD) is an award-winning organization dedicated to utilizing sport, physical activity and play for the holistic development of Read moreyoung people. Established in 2013, PSD’s objective is to build an ecosystem where the power of sport is leveraged to empower young people as confident, competent and gender-sensitive leaders and agents of change within their communities. PSD works toward this objective by improving young people’s health and wellbeing, building their life skills, imbibing values, sensitizing them on issues of gender, adolescent health and hygiene and child rights, and boosting their overall potential. PSD works towards this objective through three distinct avenues. Firstly, it directly engages with young people, designing and implementing sport-for-development (S4D) programs for them, with outcomes aligning with the United Nations’ Sustainable Development Goals (SDGs), including SDG 3: Good Health & Well-being, SDG 4: Quality Education, and SDG 5: Gender Equality. Secondly, PSD works with facilitators such as coaches, PE teachers, community trainers and youth leaders, building their capacities to enable the effective and impactful delivery of sport for development programs for the young people they work with. Lastly, PSD provides technical expertise to various types of organizations and institutions, in India and globally, to enable them to create sustainable impact using the power of sport.
Issue
The state of Odisha is one of the poorest states in India, with 33% of the population living in poverty. Bhubaneswar, the capital city of Odisha, has 36% of its population living in 436 slum pockets. The majority of the slum dwellers in Bhubaneswar are low-skilled workers and daily wage earners. It is estimated that families living in slum settlements in Bhubaneswar earn an average monthly income of ₹ 6,667, far below India’s national per capita monthly income of INR 14,218. This deprivation intersects with gender-based exclusion and violence to create an unsupportive environment especially for women and girls. Young people of all genders living in this context face inadequacies in their educational experience. They lack the opportunities to participate in organized and safe sport and physical education, critical to engage in experiential learning, in order to develop life skills and values that help them succeed in the future. The community-based schools these young people attend in Bhubaneswar do not have the infrastructure, teachers, funding or expertise to deliver sports and physical education programs. These educational deficiencies mean that young people face greater hurdles in dealing effectively with the demands and challenges of everyday life, hence decreasing their chances of enrolling in higher education and/or gaining meaningful employment in the future.
Action
PSD utilizes the participatory tool of sport to engage young people from marginalized and underserved communities in structured, goal-oriented and evidence-based sport and physical activity programs. PSD’s programs enable these young people to access their fundamental right to play, empowering them to become agents of change in their communities. The programs utilize purposefully designed and gender-sensitive curricula, which include components on life skills development and values education as well as incorporate capacity-building on issues of gender, adolescent health and hygiene and child rights. Although PSD has worked in 16 states across India since its inception, presently, its on-ground programming is focused on working with young people from slum communities of Bhubaneshwar, Odisha. PSD also designs and delivers capacity-building workshops for other organizations and their facilitators, including coaches, PE teachers, community trainers and youth leaders to capacitate them to effectively deliver sport and physical activity programs. Moreover, PSD provides organizations with technical support in the areas of knowledge creation, research and evaluation, communications and advocacy as well as strategy development, to enable them to leverage the positive impact of sport.
Demographies Served
Cause Area
Impact
PSD's programs, such as the Community Sports Program (CSP), Community Table Tennis (CTT) program and Community Cricket Program (CCP), have a significant impact on its young participants, leading to positive changes in their lives. Since our inception, we have directly worked with 10,500+ young people (50% girls) from underserved communities in India, with a particular focus in Bhubaneswar, Odisha. These programs have ensured that these young people are not deprived of their fundamental right to play. One participant from PSD's CTT program shared, “I am the first one from my family to get this chance [to play sports]. If not for [PSD], I would not have gotten this opportunity anywhere else”. Through our programs, we have improved participants’ health and wellbeing, cultivated life skills such as teamwork, communication and leadership, and imbibed values such as equality, fairplay and respect. One participant of the CSP shared, ‘I have learned to work in a team and communicate with others’. This has positively impacted their self-esteem and has empowered them to become confident and self-aware individuals, with 92% of them reporting that they were clear about their future goals, during the endline evaluations of CSP’s 2022-23 cohort. Furthermore, our programs also empowered participants to identify and resist gender-based stereotypes, prevalent in their communities. At the baseline of the CTT program, it was reported that there were several hindrances for girls and boys to play together, such as perceived differences in abilities, family restrictions and societal norms. PSD’s program activities are conducted in mixed-gender groups, allowing young people to interact with and participate with young people of different genders. The mixed-gender approach allowed young people to overcome gender-based biases and restrictions as 100% of CTT participants at the endline reported that girls and boys play together. This mixed-gender approach allows young people to question and reflect on the various gender-based stereotypes, as articulated by a female participant, “Society has rules that say girls should do household chores. If we want, we can change such rules, set by society. We learned that rules such as ‘boys work outside’ and ‘girls stay at home’ are incorrect and that even girls can work outside and boys can do household chores”. Additionally, PSD’s work with organizations and facilitators has helped them develop an understanding of using sport to promote skill building, values education and gender sensitivity. Till date, we have capacitated 1,100+ facilitators and partnered with 55+ organizations from across the world.
Programs
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Youth Scholarships Program
PSD, in collaboration with KickOff Solutions, has implemented a scholarship program since June 2021. The program works with young women from marginalized slum communities in Bhubaneswar, Odisha, to build their leadership skills and encourage their continued pursuit of sport through mentoring and providing financial support for two years. To date, nine girls, chosen from previous cohorts of the CSP based ontheir leadership potential and an interest in utilizing sport to drive positive social change within their communities, have been part of this scholarship program.
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Community Sports Program
Since September 2015, PSD has been implementing the Community Sports Program (CSP) in Bhubaneswar, Odisha. The program works with young people aged 5-16 years from marginalized slum communities in the city, focusing on aiding their holistic development. CSP utilizes a purposefully designed, goal-oriented, and gender-sensitive multi-sport and physical activity curriculum, which incorporates capacity-building on life skills development, values education, gender, adolescent health and hygiene and child rights, in order to increase their chances of enrolling in further studies and gaining meaningful employment in the future.
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Community Cricket Program
PSD, with support from The Upamanyu Mallik Initiatives (TUMI), has been implementing the Community Cricket Program (CCP) in the city of Bhubaneswar, Odisha since November 2022. The program leverages the power of cricket to support young people aged 10-16 years from marginalized slum communities across Bhubaneswar by improving their health and wellbeing, equipping them with crucial life skills and values, as well as increasing their awareness on issues of gender and child rights. In September 2023, 8 CCP participants traveled to Chennai to represent Team PSD – India Crocodiles at the Street Child Cricket World Cup (SCCWC) 2023, where they acted as spokespeople for all young people belonging to marginalized slum communities in Odisha.
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Community Table Tennis
PSD, in collaboration with the International Table Tennis Federation (ITTF) Foundation, implemented the Community Table Tennis (CTT) program in Bhubaneswar, Odisha, from April 2021 to July 2023. The program leveraged the power of table tennis to support young people from marginalized communities residing in various slum settlements across Bhubaneswar by addressing issues of gender inequality and developing their life skills.
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Kadam Badhate Chalo
PSD, in collaboration with Participatory Research in Asia (PRIA) and the Martha Farrell Foundation (MFF), supported the delivery of the Kadam Badhate Chalo (KBC) program between 2016 and 2021. PSD used sports-based interventions within the KBC framework to facilitate interaction between girls and boys, subtly question gender stereotypes, build leadership capability as well as equip youth with sporting values to enable their leadership within their own communities.
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Khel Vikas
PSD implemented the Khel Vikas project from 2013 to 2015 in partnership with Gram Vikas. Khel Vikas provided young people from underprivileged and tribal communities in the state of Odisha, access to participation in regular recreational and competitive sport, while supporting highly talented and motivated athletes in their quest to achieve sporting excellence. PSD conceptualized, developed and implemented sporting initiatives in the schools run by Gram Vikas, as well as within the communities and government schools in the operational areas of the organization.
Impact Metrics
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Total Number of Young People Reached
Program Name
Community Sports Program
Year-wise Metrics- 2015-16 75
- 2016-17 698
- 2017-18 794
- 2018-19 831
- 2019-20 572
- 2020-21 743
- 2021-22 242
- 2022-23 543
- 2023-24 902
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Total Number of Young People Reached
Program Name
Kadam Badhate Chalo
Year-wise Metrics- 2015-16 215
- 2016-17 1959
- 2017-18 1305
- 2018-19 476
- 2019-20 437
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Total Number of Young People Reached
Program Name
Community Cricket Program
Year-wise Metrics- 2022-23 38
- 2023-24 50
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Total Number of Young People Reached
Program Name
Community Table Tennis
Year-wise Metrics- 2021-22 252
- 2022-23 248
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Total Number of Young People Reached
Program Name
Khel Vikas
Year-wise Metrics- 2013-14 1400
- 2014-15 1400
Leadership Team
Demographics & Structure
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No. of Employees
21-50
M&E
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Internal, External Assessors
No
Policies
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Ethics and Transparency Policies
No
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Formal CEO Oversight & Compensation Policy
No
Political & Religious Declarations
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On Affiliation if any
No
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On Deployment Bias if any
No
Registration Details
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PAN Card
AACTP4112E
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Registration ID
884 in Book No 4 Vol No 4016
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VO ID / Darpan ID
DL/2017/0166219
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12A
AACTP4112EE20136
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80G
AACTP4112EF20167
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FCRA
Not Available
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CSR Registration Number
Not Available
Location
Other Details
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Type & Sub Type
Non-profit
Trust
Website
Financial Details
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2017-18
IncomeRs.4,297,000ExpensesRs.3,633,806Admin ExpensesRs.399,718Program ExpensesRs.3,234,088Tip: Click on any value above to exclude it. -
2018-19
IncomeRs.3,512,000ExpensesRs.3,633,806Admin ExpensesRs.399,718Program ExpensesRs.3,234,088Tip: Click on any value above to exclude it. -
2019-20
IncomeRs.5,326,000ExpensesRs.5,083,232Admin ExpensesRs.391,408Program ExpensesRs.4,691,824Tip: Click on any value above to exclude it. -
2020-21
IncomeRs.4,495,000ExpensesRs.4,248,686Admin ExpensesRs.254,921Program ExpensesRs.3,993,765Tip: Click on any value above to exclude it. -
2021-22
IncomeRs.7,322,000ExpensesRs.7,136,300Admin ExpensesRs.606,585Program ExpensesRs.6,529,715Tip: Click on any value above to exclude it. -
2022-23
IncomeRs.14,286,000ExpensesRs.13,419,805Admin ExpensesRs.858,867Program ExpensesRs.12,560,938Tip: Click on any value above to exclude it.