EACH year, as India celebrates DaanUtsav (the Festival of Giving), something unique and inspiring comes to life: 100 Heroes, Give.do’s flagship fundraising carnival for NGOs. Now entering its 11th edition, 100 Heroes is more than a fundraiser, it’s a movement, a celebration, and above all, a platform that empowers NGOs across India to mobilise communities, draw attention to their cause, and scale impact.
From modest beginnings to monumental impact
Over the past 10 seasons, 100 Heroes has transformed fundraising for nonprofits in India, helping them reach more donors, raise more funds, and amplify their stories. It is a celebration of the people and organisations working tirelessly on the ground, the real heroes behind social change.
- 2,767 donors participated
- ₹8.1 crore was raised in total
- ₹52 lakh as rewards (matching or bonus incentives) were allocated to NGOs
- 500+ NGOs across sectors, women’s empowerment, education, environment, elderly care, child welfare, and more, benefited from this event
- These numbers are more than just metrics; they reflect lives touched, causes uplifted, and communities strengthened.
Why 100 Heroes resonates deeply
At its core, 100 Heroes is a celebration of NGOs themselves. The “heroes” are not abstract they are the organisations and their teams who work tirelessly, day after day, in villages, slums, classrooms, hospitals, and shelters.
Incentives that amplify giving
One of the standout features of 100 Heroes is its matching rewards / bonus incentives, so that when donors contribute, their impact is magnified. NGOs that perform well in fundraising metrics, social outreach or contest benchmarks stand to gain extra support over and above what they raise. This encourages healthy competition, innovation, and sustained outreach.
Gamified & engaging structure
It’s not just about “ask and receive.” 100 Heroes infuses energy through mini–contests, bonus rounds, leaderboards, and milestone-based rewards that keep NGOs and donors engaged throughout the campaign window. These elements turn fundraising from a passive activity into a dynamic journey.
Leveling the field for all NGOs
From larger, well-known NGOs to grassroots organizations with limited visibility, 100 Heroes opens doors. Its onboarding process is made simple so even smaller NGOs can participate without heavy resource investment.
Many NGOs, especially those working in remote geographies or underrepresented issues, gain exposure they otherwise would struggle to get. The platform helps them tap into new donor networks, social media traction, and collaborative momentum.
Strengthening the giving ecosystem
100 Heroes is also a signal to donors, that their contributions are not just drops in a sea, but part of an orchestrated movement. Donors see rankings, stories, progress, and milestones, making giving more interactive, transparent, and fulfilling. And for Give.do, it reinforces trust, builds community and strengthens its position as a central node in India’s social impact ecosystem.
Stories from the field
One of the countless examples of transformative action is Prajayatna, an NGO in Karnataka focused on quality education and strengthening Anganwadis, participates with a campaign titled “2500 Children, 100 Anganwadis, 100 Heroes Challenge.” They explicitly highlight how every rupee helps them win bonus rewards, thereby multiplying donor impact.
ISKCON has emerged as a top fundraiser during 100 Heroes, leveraging its wide base and network to drive significant contributions.
There have been hundreds of such heroes that Give.do celebrates and enables in scaling their impact. NGOs like Srijan Ek Soch, Bhumi, Jabala and many more have drastically transformed the on-ground action thanks to the fundraising boost.
What’s new in the 11th edition
As 100 Heroes kicks off its 11th edition, some themes and strategic shifts are taking shape:
Stronger branding & scale: The 11th edition is advertised as “back with its 11th edition” and expected to draw even more NGOs and donors.
Partnership with Rohini Nilekani Philanthropies: The campaign is now “powered by Rohini Nilekani Philanthropies,” lending additional credibility, resources and philanthropic backing. Dates & timing: It continues to align with DaanUtsav (typically October 2–8) to tap into the heightened spirit of giving.
More NGOs, more voices: The campaign aims to onboard “100+ organisations” to compete and win matching rewards.
Ecosystem support: The platform is emphasizing ease of onboarding, better contest mechanics, and amplified promotional support to NGOs.
The bigger picture: Why 100 Heroes matters
What does 100 Heroes represent in the broader narrative of social impact and philanthropy in India?
It democratizes fundraising, making national-level donor reach possible for much smaller NGOs.
It builds philanthropic culture, showing that giving can be participatory, exciting, and community-driven rather than just transactional.
It accelerates capacity, NGOs get learnings each season: what messaging works, how to engage donors, how to rally support.
It reinforces ecosystems, by connecting NGOs, donors, platforms, storytellers and supporters in a shared moment of collective giving.
With the 11th edition underway, the hope is that more NGOs will cross new funding thresholds, more donors will discover causes they believe in, and more stories will emerge of social transformation, born from the spirit of giving.
Choosing to tread the proverbial road less travelled, Ramon embarked upon a career in journalism and spent over 8 years working for various media organisations. A deeper calling to create a sustainable impact in the lives of the less fortunate compelled him to join the social sector. Ramon is a minimalist at heart and an explorer in spirit.
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