Mahindra and Mahindra Limited

The Mahindra Group’s flagship employability initiative, Mahindra Pride Classrooms (MPC), started as a youth-skilling program for both boys and girls. It has since transitioned into an all-women initiative, aligning with the nation’s vision to enhance women’s participation in the formal economy.

Mahindra Pride Classrooms provide 40-120 hour specialized training modules, designed and delivered by expert trainers for final-year female students in government and government-aided colleges, ITIs, and polytechnic institutes across India. These modules focus on:

* Digital Literacy
* Life Skills
* Employability Skills

The program prepares participants to become "job-ready" by boosting their confidence and career prospects. Rigorous assessments are built into the curriculum, and participants who complete the program successfully are awarded certifications.

Mahindra Pride Classrooms continue to play a transformative role in equipping women with the skills needed to thrive in today’s workforce.

Regenerative Agriculture - The primary aim of this initiative is to empower women farmers by adopting regenerative agriculture practices. These practices focus on improving soil fertility, enhancing crop productivity, and ensuring food and nutritional security for their families. Additionally, the program seeks to increase income levels for women farmers, contributing to their overall well-being.

Farm Skilling - As part of the PRERNA initiative, Mahindra & Mahindra focuses on equipping women farmers with the knowledge and skills needed to enhance their farm-based livelihoods. The program provides training and advisory services in areas such as:

* Soil Health Management
* Access to Gender-Friendly Farm Equipment
* Linkages to Government Welfare Programs
* Resource-Efficient Agricultural Methods

By integrating modern agricultural practices and farm mechanization, this initiative helps women farmers improve crop productivity and create sustainable livelihood opportunities.

Incorporating environmental conservation into CSR initiatives not only safeguards the planet but also plays a vital role in driving sustainable economic growth and development, particularly in emerging economies like India.

Project Hariyali - This flagship afforestation initiative by the Mahindra Group focuses on enriching green cover and restoring ecological balance. Beyond environmental benefits, the project uplifts marginalized farmers by providing training in modern farming techniques, enhancing soil fertility, improving water retention, and boosting soil organic carbon levels.

Water Conservation - Water conservation projects are designed to address critical challenges in resource management while promoting sustainable agriculture. Key focus areas include:

* Capacity building in water conservation techniques
* Preventing soil erosion and improving soil health
* Promoting crop diversification
* Creating and rejuvenating water harvesting structures

These initiatives enhance irrigation potential, improve agricultural yields, and support sustainable livelihoods for farming communities.