MOST non-profit organisations in India face a difficult time when it comes to raising funds for various causes. It could be due to the hesitant nature of donors or lack of support at the ground level. Fundraising is the key to success for NGOs and hence many have turned to unique fundraising ideas. To get you started, here are some of the best fundraising ideas for the cause you stand by.
What is Fundraising?
Fundraising is the process of collecting voluntary financial contributions from a person or businesses for a social cause. The person responsible for bringing in the funds is called a fundraiser. There are plenty of ideas for donations that you can opt for.
Fundraising for NGOs in India
Fundraising for NGOs can get a tad bit difficult in India. This is due to the hesitant nature of domestic audiences when it comes to donating or rendering their services. However, there are plenty of fundraiser ideas that can be employed to raise funds, such as by selling goods and services, grants from donors etc.
List of fundraising ideas: Know how you can raise money for your cause
Want to know how to fundraise? Here are some unique fundraising ideas as well as donation ideas. There are also ways for online fundraising these days – fundraising for charity, fundraising ideas for NGOs, other fundraising ideas and more ways to raise money.
Marathon and other events
Marathons are an excellent way to raise awareness about the cause you are passionate about. It promises participation from those who support the cause and also gets the crowd engaged so that your message is conveyed to the mass audience. That is why it is considered as one of the best fundraising ideas for non-profits.
Corporate and student volunteers, whether it’s corporates performing their CSR duties or students learning about volunteering, getting these two bodies involved will provide you with a long-term source of funds and volunteers to spread the word – a good idea for fundraising.
Festivals/Occasions
A special day to mark for your cause will serve your cause in more ways than one. If a particular day is associated with your cause, then it gets easier to get people together and render their voluntary services, making it one of the most effective fundraising ideas for NGO.
E-commerce
Mass digitalisation in India has led to a massive spread of awareness amongst the youth. Many youngsters prefer to shop on e-commerce platforms and are quite active on it. This can serve as an excellent platform to raise funds for an NGO. If you come up with any merchandise for your cause and decide to put it up on an e-commerce platform, you can have a wider reach of audience both domestic and international, and club it with fundraising activities as well.
Employee engagement solutions. Getting the employees attached to your cause can do wonders for the fundraising target. One can conduct fun games and activities along with setting small shops as fundraising events, all for a good cause.
Online Donations
Getting your message online can be a great help for your cause. Online platforms have a wider reach and can cost a very minimal amount whether to set up a website or create an account. There are many online platforms which assist in fundraising and can be of great help when it comes to getting your message heard by a wider range of audience. This will also be a great way to raise money for your cause as it creates multiple income streams across different countries.
Talent Shows
It is great to champion a good cause. But what if you can do the same for two causes instead of one at the same time? Hosting a talent show is one of the best fundraising event ideas. This will not only spread awareness and can be excellent platform to raise funds but can also encourage young and hidden talents to showcase their skills. This will be a great message for the youth to participate more in events associated with a cause.
Auctions
Auctioning can be an effective fundraising idea for an NGO. It promises great audience participation and the returns are quite high. Auctions can promise quite high returns on the items sold for a good cause and it will also help with networking with prominent personalities that can stretch a helping hand whenever you are short on funds.
Product sales
Product sales can be a great way to kickstart your fundraising campaign. When people buy from you they feel a sense of fulfilment about contributing to a cause and the best part is the buyers don’t leave empty-handed. It is a win-win situation for both parties. Also, whenever the buyer is associated with your products they feel the need to contribute more to the cause, in a sense they are associating with the cause directly. This can be a great way to look forward to a long-term contribution from those who are driven by a cause.
Fundraising is a challenging task for many NGOs in India. But it is not an insurmountable hurdle.
Give exists to alleviate poverty by enabling the world to give. Established in 2000, Give, together with its partners, is the largest and most trusted giving platform in India. Give enables individuals and organizations to raise and donate funds conveniently to any cause they care about, with offerings including crowdfunding, corporate giving, cause marketing, and philanthropy consulting. Give’s community of 2.6M+ donors supports 3,000+ verified nonprofits, serving 15M+ people across the country.
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