Running for Change: How LetzChange Spread the Colours of Giving in the Airtel Hyderabad Marathon 2017

LetzChange recently concluded the charity fundraising for Airtel Hyderabad Marathon 2017 as their official fundraising partner. It was a privilege for our team to enable close to 50 non-profits to leverage the widespread popularity of the event for raising funds.

This year, thanks to the dedication and hard work of several volunteers (of the partner NGOs), we have managed to raise a cumulative of Rs. 40 lakhs within a span of two months preceding the runs, which were held on August 19^th and 20^th, in Hyderabad.

How it all started

The journey started with LetzChange hosting the partner organizations for a workshop in Hyderabad, to teach and discuss with them the benefits of peer-to-peer fundraising and how it was the most ideal way to expand their donor base. They were provided with a live demonstration on the method through which anyone could create campaigns for their charity and invite their friends to garner support. This would only them to find new avenues to reach out to potential donors and impact investors.

Participating in the workshop and understanding how to optimize not only the fundraising tool but features such as e-receipts, made charities realize how much they raise is directly proportional to the amount of effort they are willing to put into training their team and effectively communicating with their donors.

100% impact

The fact that we ensure 100% impact by not charging a single rupee from any donation implied more organizations came forward to participate in the Airtel Hyderabad Marathon 2017. Our team ensured their smooth onboarding on the platform after thorough verification of their registration and legal documents and trained them via presentations and informatory discussions.

NGOs too, were fast learners and put in a lot of hard work and used the platform exceptionally well. They rose to the occasion and optimized the media attention generated by the marathon to get more people talking about their cause and raising funds. Around 270 campaigns were created for the partner charities, gathering close to 1500 unique donations, till September 5^th, 2017.

Culminating on a high…

The race day was exceptionally energetic, invigorating us with the excitement shown by the participants and NGO volunteers, leaving us with great memories. This proves that marathons are one of the best mass events to help charities in reaching out to more donors. The only thing required is to make them aware about this rising phenomenon and guiding them to use such events to their benefit.

Airtel Hyderabad Marathon 2018, here we come! 🙂