ACTION FOR RURAL REJUVENATION

Action for Rural Rejuvenation (ARR) is a pioneering social outreach program that seeks to transform the lives of India’s rural population. Initiated by Sadhguru in 2003, ARR takes a comprehensive approach to the complex challenges faced by rural communities by implementing a range of health, livelihood, and community revitalization programs. ARR’s primary objective is to revitalize rural societies, create sustainable opportunities and transform the lives of rural poor.

In order for initiatives to become self-sustaining, communities need to be inspired and motivated, with all parties benefiting through their fullest inclusion and participation. Self-sufficiency and dynamism replace dependency and helplessness, reigniting hope through highly successful engagement strategies that invite and inspire participation. As such, community capacity building is core to all of Isha’s interventions.

Women’s participation is also of paramount importance in the overall improvement in community health and well-being. Women are considered the main force in a village community, charged with housework, earning income, organizing community activities and child rearing. If women are convinced about incorporating a simple herbal supplement into the family diet, then it becomes certain that the nutrition of the family – and of children in particular – will be positively affected.

Action for Rural Rejuvenation (ARR) is a multi-pronged, holistic, outreach program. ARR has been creating waves of positive change in the lives of people in rural areas. Its success can be attributed to its multi-faceted approach which envelops healthcare, sports, yoga, sanitation, livelihood, community development and social bonding. ARR works towards the short-term wellbeing of villagers, while ensuring the long-term sustainability of the project by instilling a sense of ownership in rural communities. Below are our projects & initiatives:

Free Mobile Health Clinics

Free Mobile Health Clinics (MHCs) are specially designed vehicles equipped to serve the medical needs of remote rural populations who are deprived of basic health care facilities. MHCs offer free primary healthcare on a weekly basis to these villages

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Isha Rural Health Clinics

Isha Rural Health Clinics responds to a community's needs for affordable and quality healthcare. The clinics are centrally located in rural areas, and serve up to 30 surrounding villages.

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Arokiya Alai

Arogya Alai (Wave of Health) is a grassroots public health awareness campaign that was introduced in 2008. Health awareness events and general & multi-specialty medical camps are conducted across Tamil Nadu.

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Isha Gramotsavam

Isha Gramotsavam is a celebration of village life, showcasing the essence of rural Tamil Nadu through an elaborate display of rural talent, rural games, art, drama, dance, music, and food specialties.

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Sports for Transformation

Sports in conjunction with yoga programs have helped to renew the rural spirit, enthusiasm, and motivation of the old and young alike. Sports has become our first step towards introducing any developmental activities in rural communities.

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Clean Villages-Clean Toilets

Through our solid waste management and toilet construction projects we are working to keep villages clean, hygienic, and litter-free.

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Clean Villages - Solid Waste Management

In India, especially in rural areas, waste is a severe threat to public health and cleanliness.

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Planned Activities & Expected Impact from the Intervention

Mobile Health Clinics

● Healthcare support to about 48000 rural and tribal people from around 255

villages in Coimbatore district

● Multispeciality Camps covering over 6 specialities to benefit 1200 people

● Monthly Awareness program for pregnant women

● Medical Services to impact over 10000 villagers in Chikballapur district,

Karnataka

Rural Health Clinics

● Healthcare consultations to about 22000 people from around 95 villages in

Coimbatore and Salem districts

● Speciality Consultations covering specialities like Ophthalmology, Diabetes,

Orthopedics, Dental, Cardiology, Neurology, Dermatology and Gynecology

Health Camps

● 30 Eye Camps planned across Coimbatore, Salem and Chikaballapur

districts. Eye and dental screening camps for government schools children

in Coimbatore district

● 56 Multispeciality Camps planned in the new villages surrounding Farmers

support locations in TN and Karnataka to benefit around 7800 people

Preventive Healthcare

● 30 Sessions on Herbal Awareness (Mooligai Mutram) planned

● 50 Sessions on Siddha consultations planned

● 100 Herbal Gardens for villagers with 20 different herbs