
Campaign by Population First
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Human resources are key for advocacy and behaviour change. Personnel who are trained in community mobilization are crucial for successful implementation of the projects. It is not just about the field staff but we also need people who are savvy with social media, documentation, accounting and interacting with the donors, mobilizing more resources and getting more projects to the organization.
Unfortunately, increasingly, donors are not willing to allocate more than 5-6 percent towards administrative and institutional charges — which does not even meet our very minimalistic administrative expenses. The new FCRA rules have further curtailed the availability of funds for administrative and personnel costs.
During the pandemic despite stalled projects, we kept working, provided basic services to beneficiaries did not leave our field team in lurch, retained the staff and paid salaries from our corpus thus depleting our reserves. Therefore, this project is marked as COVID-19 support project.
We need a strong team at the head office for resource mobilization, fund raising, documentation, accounts, HRD and communication and programme management to support the field staff and advocacy initiatives and for the survival of the organization.
Therefore, there is a need now, like never before, for us to raise money for the corpus and also for administrative and personnel costs.
The impact of the pandemic on our funding was quite drastic. In spite of that in 2020 we established an in-house, successful pilot poultry and nutrition project in four villages. Linking the poultry project with the Amrut Aahar Yojana ensured that children in remote villages received their daily quota of eggs and the poor tribal families which sold the eggs had enough money to survive the loss of jobs and income from other sources.
The pandemic also introduced us to online platforms like Zoom, and data collection apps like Survey Monkey helping us reach out to a large number of youth and service providers.
We have also over the years witnessed the importance of strengthening panchayat level institutions and capacity building of service providers, PRI members as well as common villagers in bringing about transparency and overall development.
We wish to further strengthen Panchayati level Institutions and especially build capacities of women and youth in order to actively participate in their communities’ development, expand the poultry initiative in other tribal villages and intensively engage with the women and the children thus, bringing about a holistic change in their health.
Similarly, we want to restart our youth-based intervention and innovative campaigns so that the issues of gender sensitivity and equality continue to inform the attitudes of our future generations.
We strongly believe that, if we want change, we need to invest in committed change makers and change leaders who believe in a better future.
If supported, our team can bring about transformative change through our project activities.
Population First
Beneficiary Charity
A.L.Sharada
Organiser
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