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Educate --> Enhance --> Employ promising rural youngsters

Campaign by Swadha Foundation

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In India, 65% of the population lives in rural areas; around 33% are supposed to be poor. Notably, 30% of them are under 20 years of age. Of the 250 million youngsters in Rural India, only 10% take the 12th standard exam. In effect, a minuscule % of the population educates themselves.

The reasons for this are,

  1. Money is in short supply & education is not treated as an investment.
  2. Access to colleges & junior colleges dramatically reduces once they cross schooling.
  3. Deprioritizing of Girl's education- 20% of rural girls still get married by 16.
  4. Huge technological divide between the haves and the have nots. 

So if you are youngster born into a family of an Agricultural labourer the odds are stacked against you very yearly.

Swadha has been employing a process driven zero discrimination model to select & support deserving rural youngsters. Our support follows the Three E approach i.e.

Educate – we first educate the students from 11th standard to end of Graduation/professional degree.

Enhance – we then set out to enhance their abilities through an array of measures which spans at least 2000 hours across 4 to 6 years. These initiatives for enhancing abilities include,

  • Providing access to one-on-one mentorship.
  • Providing access to internship opportunities during graduating years.
  • Providing access to English training & certification courses
  • Providing access to computing resources/digital tools such as smartphones/ tabs/ laptops
  • along with mobile data connections.

• Job readiness training.

Employ – For all interested beneficiaries we offer opportunities to get employed in a white collared job. 

Our achievements speak for themselves.

  • We have helped 300+ students pursue graduation based on a zero discrimination-based selection.
  • We are making rural girls break the glass ceiling by educating themselves beyond any women in their families. They form 60% of our beneficiaries and have come because of their achievement alongside the boys.
  • Helped over 200 first-time graduates from villages and tier-two towns break generational illiteracy.
  • Our model has 80% of the pass-outs find white collard jobs.
  • Our pass-out students contributed to a 5 - 10x increase in family income.
  • Reached our program to over 200 rural junior colleges where the poor go to educate beyond their 10th education.
  • Have proved that with appropriate skilling & the right education poverty elevation is a reality.

However, there is much more that needs to be done.

Your generous grants are critical for this effort.

Swadha Foundation

Swadha Foundation

Beneficiary Charity

Rajesh Mandyam

Rajesh Mandyam


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