Healthy Goals

According to a report by PUMA - Nielsen (2023), kids surveyed in India are physically active for a mere 86 minutes out of the WHO-recommended 420 minutes or more per week. India is a country where lack of physical activity has long been a problem, especially in low-income communities where young people face more hurdles to access safe spaces to play sports, especially in crowded urban cities like Mumbai. With the purpose of uplifting the health of local young people of Mumbai, OSCAR Foundation and Mumbai City FC have launched the ‘Healthy Goals’ initiative. 

Mumbai City FC in partnership with OSCAR Foundation launches ‘Healthy Goals’, a new initiative to empower healthier lives for Mumbai’s youth through football . 

This unique initiative combines donations match funding* with community football training for young leaders in Mumbai, who will use football to improve the physical health of young local Mumbaikars by providing access to quality sports infrastructure. The pitch developed will be used to deliver regular football and life skills sessions and leadership trainings for youth from underserved communities.

The initiative focuses on two main aspects: providing funding and training to support youth-led football programs, as well as constructing and improving community football pitches in Mumbai for the benefit of local young people.

*City Football Group Limited (CFG) will match donations to the Healthy Goals Program, up to a limit of £125k (INR 1.25 crore) for any single Club, or a maximum of £500k (INR 5 crore) matched globally across all CFG clubs participating in this round of funding.

We aim to engage young people from underserved communities within Mumbai to get them physically active by offering weekly football session. By developing these pitches in the vicinity of underserved communities, we will make available safe spaces for young people to play and keep active. 

The impact of community pitches extend far beyond the boundaries of the sport. They provide a platform for positive social change, empowering young people to build confidence, develop leadership qualities, and make a difference in their communities. 

Your donation to the Healthy Goals initiative will directly contribute to the establishment and maintenance of these invaluable spaces along with youth-led programming, creating opportunities for the youth from underserved communities to thrive and succeed both on and off the pitch.