
Campaign by Rosy Blue Foundation
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The word ‘Homeless’ speaks for itself. “Out of 27.12 million in Mumbai, 6.5 million live on flyovers, roads and even platforms with no basic necessities or a place to sleep”, according to the study on No Broker Times. A blanket or needing soap is only a long lost dream. To us, winter may bring sweaters and X’mas but to those who live on the streets is just another excuse for winter to devour their lives. The winter for the homeless involves agony and searching for fallen leaves, branches and newspapers or for some it is their last fight of survival in their sleepless nights. Winter or not, a blanket is a necessity in one’s life especially to those who don’t have a home. Hence, in this season of giving, we want to be their secret santa, gifting them soft blankets and replace their sleepless nights with a cozy restful sleep.
ConnectFor is leading an initiative with our partner NGO, ASBB (Association of Social Beyond Boundaries) to collect funds for providing blankets to 1000 homeless people in Mumbai. The NGO focuses on sustainability, hygiene and women empowerment and consists of people who make a difference. ASBB’s mission is to add enriching life experiences to the lives associated with them. In the past, ASBB had projects wherein they would provide blankets to around 300 people in several parts of Mumbai. ConnectFor x ASBB’s project plan is to do 3 times more. We want to make sure we reach the people who struggle to sleep at night and give them a good night’s sleep. This holiday season, we want to gift them the warmth they have dreamed of and get them the demanding rest the winter steals.
The Blanket Wrap Project will be focusing on reaching 1000 people across the streets of Mumbai and providing them with blankets. We will not only be transforming 1000 people’s survival rate and provide them shelter but also fill their hearts with hope and spark a fire for trying harder. We are aiming to collect INR 1,40,000. Their sleepless nights and tired bodies require a bit of a shut-eye which we want to make sure they receive. This winter, we want to protect them and help in their battle of survival. Our goal is not only to provide them with blankets but to help them from the bitter cold and prevent them from developing illnesses. Our project will influence their days and nights in this chilling winter. We would not only be shadowing them with hope for better days but also provide them a sense of belonging in this community.
ConnectFor will be doing a distribution drive of these blankets around Christmas which you can join us for. More details to follow.
Rosy Blue Foundation
Beneficiary Charity
Maniti Modi
Organiser
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