Mental Relief for at-risk Children through Play | Toybank's Response to COVID-19

Problem:

The nationwide lockdown and stay-at-home orders to control the spread of COVID-19 pandemic imposed in March, continue to have a menacing effect on our collective mental well-being. Isolation, uncertainty, fear, economic hardships and anxiety have gripped at-risk children the hardest. A study states that a staggering 66.6% of slum households in Maharashtra are one-room facilities that make physical distancing impossible and heighten the distress associated with it.

Impact on Children:

Of the people facing these issues, 20 million are children. School shutdown has put a pause on their learning while lockdown has snatched their access to Play and safe spaces. 

The ramification of this crisis has already reared its ugly head. In a recent study on impact of the lockdown, 37% of parents in India have reported that their children's mental well-being and happiness have suffered.

In a statement issued by the World Health Organization, recommends that we draw on the remarkable power of resilience that we naturally possess, to mitigate the fallout of the pandemic.

Toybank's COVID Relief Measures for Children:

Toybank’s ethos is firm, ‘It is easier to build strong children than to repair broken men.’

We are ensuring that children have routine-like normalcy, stay meaningfully engaged and mentally stimulated, Toybank is providing them digital #ToybankPlayAtHomeKit with games, activities and more.

Now, we are pulling out all stops to bring Mental Relief and Resilience to at-risk children through our 'Every Child Resilient' Campaign.