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Subha-the new dawn for women

Campaign by Swami Sivananda Memorial Institute of Fine Arts & Crafts (Regd)

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Story

While the story sounds promising there is plenty of grey area. It is not easy to reach this target. Its difficult to bring in women for training and retraining. They have no money to travel for training. Fair trade Certification is very expensive, Trade shows are definitely very expensive. So, it is a chicken egg story. Subha should showcase its goods to get more business to provide more women with livelihood. If we have an order in hand, we have some money to give women stipend for a few days to get trained to work on our product. The fund is required to bring in more business through fair trade certification and trade shows.

We have 80 women earning their livelihood and we are exporting textile products from home ware to bags, fashion and accessories to UK, Paris, Ireland, Singapore and of course a reasonable market in India. Our efforts for immediate future are to expand the business and add 100 more women. For this we need to improve our infrastructure, to get Fair trade certification, participate in trade shows and employ 2 market executives.

When a woman earns, the household gets better. Children get their cuppa milk, better food and definitely attend school as the woman does not want her child alone at Home. Since 1964, SSMI has believed in empowering women for the above said reason. And sure, we have seen the impact. Therefore, we train and retrain women in product development to give us the best quality product. Subha Textile production Center offers livelihood options for women through training and retraining on the machine or working with hand like hand embroidery, crochet, knitting, making tassels etc. and keeping alive a traditional craft – Hand Block Printing.

Organisers
Swami Sivananda Memorial Institute of Fine Arts & Crafts (Regd)

Swami Sivananda Memorial Institute of Fine Arts & Crafts (Regd)

Beneficiary Charity

Sunita Bhasin

Sunita Bhasin

Organiser

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