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Vriddha Mitra - Friends of Older People

Campaign by Society of Community Health Oriented Operational Links

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Vriddha Mitra’, focuses on building an age friendly ecosystem for the elderly population in India.

  1. Improving reach by implementing community-based projects for bottom of the pyramid elderly population
  2. Creating helpline, day care centres, physiotherapy clinics for providing support to elderly people.
  3. Advocating for building age-friendly cities/ localities
  4. Sensitizing the younger generation on the issues of elderly people and creating inter- generational dialogue
  5. Offering a robust, City or District specific plan of action for healthy ageing with the involvement of all stakeholders;
  6. Providing and sharing local and global perspectives on a wide variety of healthy ageing issues
  7. Providing a multi-stakeholder platform that supports the successful implementation of concrete activities and programmes and enables partnering to achieve more together than any organization or institution could achieve alone.

1.Generating dialogue

  • One on one counselling; Discussion with family members
  • Creating enabling environment within the family: (Restoring balance between family members, bridging the communication gap, restoring dignity) Creating enabling environment within the family: (Restoring balance between family members, bridging the communication gap, restoring dignity)

2.Creating enthusiasm to be active

  • Weekly group sessions; Picnics and Games
  • Lunch meetings and recreation

3.Promoting independence

  • Assisted devices; Physiotherapy
  • Income generating activity

4.Ensuring physical & emotional well-being

  • Weekly health check-ups at the center; Home check-ups hyper-tension, diabetes
  • Multivitamins for the fragile
  • Diapers, backrest and joy-rides
  • Putting the house in order
  • Distribution of raw ration
  • Filling of Saving Life Checklist for elderly with chronic illnesses and giving Individual Care Plan and followups

5.Garnering support for the most vulnerable and needy

  • Creating peers in the neighborhood
  • Sensitizing community

6.Cross cutting

  • Linkages with government schemes of various departments, nearby hospitals and clinics for immediate care

More than 100,000 elderly living in the slum communities of Pune, Mumbai, Gwalior, and Bhopal.

Society of Community Health Oriented Operational Links

Society of Community Health Oriented Operational Links

Beneficiary Charity


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