Vriddha Mitra - Friends of Older People

‘Vriddha Mitra’, focuses on building an age friendly ecosystem for the elderly population in India.

1. Improving reach by implementing community-based projects for bottom of the pyramid elderly population
2. Creating helpline, day care centres, physiotherapy clinics for providing support to elderly people.
3. Advocating for building age-friendly cities/ localities
4. Sensitizing the younger generation on the issues of elderly people and creating inter- generational dialogue
5. Offering a robust, City or District specific plan of action for healthy ageing with the involvement of all stakeholders;
6. Providing and sharing local and global perspectives on a wide variety of healthy ageing issues
7. Providing a multi-stakeholder platform that supports the successful implementation of concrete activities and programmes and enables partnering to achieve more together than any organization or institution could achieve alone.

1.Generating dialogue

• One on one counselling; Discussion with family members
• Creating enabling environment within the family: (Restoring balance between family members, bridging the communication gap, restoring dignity) Creating enabling environment within the family: (Restoring balance between family members, bridging the communication gap, restoring dignity)

2.Creating enthusiasm to be active

• Weekly group sessions; Picnics and Games
• Lunch meetings and recreation

3.Promoting independence

• Assisted devices; Physiotherapy
• Income generating activity

4.Ensuring physical & emotional well-being

• Weekly health check-ups at the center; Home check-ups hyper-tension, diabetes
• Multivitamins for the fragile
• Diapers, backrest and joy-rides
• Putting the house in order
• Distribution of raw ration
• Filling of Saving Life Checklist for elderly with chronic illnesses and giving Individual Care Plan and followups

5.Garnering support for the most vulnerable and needy

• Creating peers in the neighborhood
• Sensitizing community

6.Cross cutting

• Linkages with government schemes of various departments, nearby hospitals and clinics for immediate care

More than 100,000 elderly living in the slum communities of Pune, Mumbai, Gwalior, and Bhopal.