Campaign by Green Communities Foundation
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Rural India accounts for 45% of consumer goods sales (over Rs. 350,000 crore). Most of these products are wrapped in plastic packaging. After use of the product, the villagers don't have any easy way to dispose off this plastic. Hence they burn it or dump it in the neighborhood causing air, water and soil pollution.
This pollution is not just detrimental to human beings but animals on land as well as water too. Our estimate is that rural India itself generates over 1 million tons of plastic per year!
Challenges for Waste Management in villages:
–Villages are geographically spread out and volume of plastic waste per village is usually low
–Most flexible plastic packaging is non-recyclable, no or low economic value and very light
Hence financial viability for local waste collectors is difficult.
Green Communities Foundation aims to create a workable model for plastic waste management starting with Raigad District in Maharashtra. Swades Foundation is our on-ground partner for the same. Our aim is to target 400+ villages (over 20000 households) across 7 talukas of Raigad and make them plastic waste compliant i.e. no littering, dumping of burning of waste.
Our solution:
Green Communities Foundation
Beneficiary Charity
Kedar Sohoni
Organiser
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