This is a sample description for Livelihood. For the purpose of testing I will use the word LivelihoodLivelihoodLivelihoodLivelihood.

Livelihood

This is a sample description for education. For the purpose of testing I will use the word EducationEducationEducationEducation.

Education

India will continue to add 1 million to its workforce every month for the next 15 years, most of whom come from impoverished backgrounds. Our growing economy with a massive skill-deficit provides real opportunity for them to escape the cycle of poverty, through gainful employment but imparting livelihood training is proving to be insufficient. 
 The/Nudge Foundation focuses on sustainable poverty alleviation by building a strong 360-degree life, learning and economic foundation for poor in residential “Gurukuls”, along with lifelong support system. Our goal is to pull 1 million people sustainably out of poverty by 2020 
 Ayisha is the sole breadwinner for a family of 10, she worked at a garment factory for over 7 years earning hardly anything to support her family. She joined Gurukul in hopes of a steady career path and a better job. Now she earns twice the amount of her previous salary working at a bank and can now take care of her sisters' education. Ayisha is one of the 500 other students we've graduated since we began our journey one year back. This year, our goal is to impact 5X students by graduating 2500.

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Gurukul

The problem of youth employability has significant implications for underserved youth, their families and communities. India has a high rate of unemployment and endemic underemployment. The unemployment rate among youth aged 15-29 years in India is 20.2% in urban and 16.0% in rural areas, significantly higher than the overall unemployment rate among working-age adults, which is 8.0% in urban and 5.4% in rural areas (source PLFS 2018-19). The unemployment rate among the 15-24 year age group is even higher at 23% (source: ILO 2020 estimate). In addition, 180m young people are expected to join the labour force in the next 15 years. As a more significant section of the population moves away from agriculture (India expects to lose about 13.5m jobs in agriculture between 2017-2022), there is a lack of sustainable non-agricultural livelihood options in rural areas. As youth seek livelihood opportunities in urban areas, they encounter a significant mismatch between their capabilities and the skill sets employers are seeking. Even youth who have completed high school or college-level education often lack the language skills and personality to get a job, retain employment and build a better future for themselves and their families.  The service sector is one of eight industries expected to create over 100 million jobs by 2025 (Economic Times, 2019). Service sector jobs are also highly aspirational for India’s youth. Given these reasons, the service sector presents an opportunity for youth to break the intergenerational cycle of poverty. Employers in the service sector, one of India's fastest-growing sectors, have highlighted the need for youth to enter the job market with skills like communication, problem-solving, interpersonal skills and career management. 
 India is the 5th largest economy in the world and has pulled over 270m people out of poverty between 2006-2017. However, 369m people still live below the poverty line, of which 50m live in extreme poverty. India’s HDI rank at 131 is far below the world average.The/Nudge’s purpose is to alleviate poverty sustainably and at scale. One of the critical levers for poverty reduction is the provision of livelihood opportunities and income in the hands of the poor, which in turn creates agency for individuals to address their problems and improve their quality of life. Livelihood creation requires a range of interventions that generate opportunities for employment, enable individuals to learn the skills necessary, and facilitate the employment of skilled individuals.Future Perfect is conceptualised out of months of intensive on-ground research with top employers in the service sector and unemployed youth. The study indicated that English proficiency and 21st-century skills remain the top two skills required by employers and the youth for employment.Post the research; the program went through multiple iterations and pilots to design the most congruous program for the employers and the youth. Future Perfect Program is now a 2-month model which focuses on building 21st-century skills and English proficiency through behavioural nudges and experiential learning, thus enabling employability amongst the youth.   Future Perfect is a service-sector employability program which works with unemployed and underemployed youth from underprivileged communities who typically migrate to urban areas for jobs that meet their needs and aspirations. It is a holistic, trainer-supported employability program that delivers languages and foundational life skills (workplace communication, interpersonal skills, problem-solving, creative thinking, interview and career management). Future Perfect is delivered virtually, hence circumventing mobility issues and enhancing access. The program leverages technology to keep complexity low and accessibility and reach high. The curriculum and content are aligned with industry expectations and geared towards language skills, personality development and behavioural change. Through this holistic learning approach, the program aims at achieving the following:<ol><li>Mobilise youth from low-income and marginalised communities for the program.</li><li>an average 1 level jump on the CEFR (Common European Framework of References for Languages) which builds the trained youth to be proficient in workplace English</li><li>Making significant gains in their problem-solving abilities in a professional setting</li><li>Improve their interpersonal skills, support participants to ace interviews, and prepare them for the workplace. </li><li>60%+ graduates would be in employment or education at the end of the course (&lt;40% of students in the NEET category - Not in Employment, Education, or Training.</li><li>Start in a workplace with plans for career growth through interactions with corporate partners and mentorships during the course.</li></ol> 
 With your support, we will mobilize youth to enable online learning for 4,800+ youth in one year, putting them on the path to meaningful employment by improving their English and life skills, guided by trainers.In addition, your financial support would help us invest in the technology, monitoring and evaluation resources and the program teams to deliver on the Future Perfect program priorities. We will use tools and technologies to engage students with learning content, train the trainers of the program, conduct assessments at the program's beginning and completion and manage the program's day-to-day operations such as tracking mobilization, daily attendance, student performance, and managing engagements with colleges and with employer-partners.

Future Perfect - Enabling upward socio-economic mobility for youth  from low income families

This is a sample description for Community & Rural Development. For the purpose of testing I will use the word Community & Rural DevelopmentCommunity & Rural DevelopmentCommunity & Rural Development.

Community & Rural Development

According to the 2011 SECC data, 23 million households in India meet at least 3 deprivation criteria the Ministry of Rural Development laid out. They are usually referred to as ‘extremely poor’, ‘poorest of the poor’ or ‘ultra-poor’. The ultra-poor households are characterized by 1) food insecurity, 2) ownership of few or no assets of even a non-durable nature, 3) limited livelihood prospects and 4) social and economic exclusion. 
 The/Nudge started the implementation of the graduation approach* in Jharkhand with Particularly Vulnerable Tribal Groups and Scheduled Tribes in 2019 with 1170 households, and our endline data (internal program monitoring) has shown promising results:● 90% reduction in distress migration● income increase of Rs. 15,000 among 91% of households,● 66% increase in assets among 82% households● 91% households accessing credit from community institutions● 98% of the households are engaged in two diversified livelihoods (vegetable cultivation andlivestock rearing).These results, despite the impact of Covid-19, have given us the confidence to scale the graduation approach. With India having articulated a vision of “No One Left Behind”, we believe we have a once-in-a-lifetime opportunity to truly make a significant dent in ending ultra-poverty, within our lifetime.*The Graduation Approach is an evidence-rich, carefully sequenced program targeting women and working with them to build agency and resilience in a time-bound manner. It targets the improvement of the woman’s agency, food security, income &amp; savings, productive assets and access to social protection and credit. 
 Our 10-year goal is to pull 5 million unique households in India out of ultra-poverty through the contextualized implementation of the graduation approach. The target below will help with 100 households over a period of 4 years.

Ultra Poor Program

The/Nudge is an action institute working towards a poverty-free India, within our lifetime. We partner with governments, markets and civil society to build resilient livelihoods for all through dedicated centres: Centre for Skill Development and Entrepreneurshipwe enable underprivileged youth to lead flourishing lives<ul><li>Future Perfect program: equipping underprivileged youth with foundational skills (english and 21st-century skills) to solve for the challenge of youth employability and economic mobility. So far, enrolled 35k+ youth and empowered 9k+ youth with improved employability skills. The primary focus would be around urban livelihoods</li></ul>Centre for Rural Developmentwe enable families to come out of extreme povertyThe primary focus of the centre will be rural livelihoods. The current key programs under this Centre include: <ul><li>Ultra Poor: enabling 1140 tribal women-led households in Jharkhand to come out of ultra-poverty through sustainable livelihoods and social and financial inclusion, in a 3-year program based on the “graduation approach”</li><li>Asha Kiran: the hope project: enabling scalable models of sustainable rural livelihoods (goatery, poultry etc) in partnership with the Uttar Pradesh government, nonprofits and private players. </li><li>Transforming Agriculture for Small Farmers (TASF): to transform the lives of small landholder farmers by doubling their incomes. </li></ul>Centre for Social Innovationwe nudge and nurture talent to solve India’s biggest problemsThe centre acts as a horizontal centre that will support the broader mission for rural and urban livelihoods by aiming to drive talent, capital and public attention to development challenges.<ul><li>Incubator and Accelerator programs nurture top talent to solve India's complex developmental problems through social entrepreneurship</li><li>Indian Administrative Fellowship for senior C-suite executives to work with visionary civil servants in the government to augment state capacity in delivering systemic changes at a scale</li><li>The/Nudge Prize is a series of inducement prize challenges to spark innovation at scale, in partnership with the Office of the Principal Scientific Adviser, Govt of India</li><li>Saamuhika Shakti is a collective of civil society organisations working to improve the quality of life of Bangalore’s informal waste pickers</li><li>The/Nudge Forum is a convening platform to bring all stakeholders together to connect, converse and collaborate toward sustainable livelihoods for all</li></ul>

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Ankita Das

Sonal Jain

Nudge Lifeskills Foundation

This nonprofit is registered as a charitable trust under section 12A of India's Income Tax Act, 1961.

This nonprofit is registered under section 80G of India's Income Tax Act, 1961. This means you can deduct 50% of the donation you made through your tax return.

This nonprofit is registered under Foreign Contribution Regulation Act (FCRA), 2010. This means it can accept donations from foreign nationals.

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