7 tips on how NGOs can raise big through online donations

THE landscape of online giving in India is still evolving, and many non-profit organisations (NGOs) have yet to tap into its full potential. At Give, we believe in supporting our partners every step of the way, making online giving a seamless and rewarding experience for both donors and non-profits. 

Here are a few valuable tips and insights to help you harness the power of online giving.

1. Cultivate active social media accounts: The significance of maintaining active ones cannot be overstated in an era where the world is virtually connected. Platforms like Instagram, Facebook, LinkedIn and Twitter serve as the litmus test for the vitality of non-profits. A lacklustre social presence can deter potential donors. You, as an NGO, should actively engage your audience through regular updates, share inspiring stories, and provide glimpses of your organisation’s mission.

2. Foster timely donor updates: Donors are the lifeblood of an NGO, and keeping them informed and engaged is paramount. Promptly express your gratitude for their contributions and keep them in the loop regarding how their support creates a real impact. Crafting captivating impact stories for your website and social media platforms can be instrumental in keeping your donors engaged and invested in your cause.

3. Content: The cornerstone of online giving: The saying “Content is King” is particularly true. Your online presence, including website content, pictures, and case studies, is pivotal in captivating potential donors. Compelling storytelling connects with donors and motivates them to respond to your “call to action.” Utilise multimedia content, such as images and videos, to add depth to your narrative and make it even more relatable.

4. Empower your donors to be fundraisers: The true power of fundraising lies in collective action. By leveraging their social networks, encourage your donors to advocate for your cause. Provide them with the tools and insights they need to become effective fundraisers. Peer-to-peer fundraising broadens your support base and fosters a sense of ownership among your donors. A platform like Give.do where you have your account can be of great help for your donors to become fundraisers. Anybody can be the fundraiser for you if you are on the Give.do platform. Hundreds of NGOs raise money through fundraisers launched by their well-wishers on Give.

5. Maximize Give Tools: NGOs can initiate their onboarding request by emailing us at membership@give.do , along with a confirmation of their possession of a valid Registration Certificate/Trust Deed, 12A Certificate and a PAN card. Our team will get back to you with the required assistance. As a partner with Give, you can access various tools to simplify and enhance your online giving efforts. Once onboarded on Give, the team runs an induction and training program for the new NGOs through emails on leveraging crowdfunding. To start a fundraiser: You are required to sign up on give.do/fundraisers and start a fundraising page, invite your friends and family to contribute towards your cause and ask them to spread the word by sharing it on social media platforms (such as Facebook, Twitter, and WhatsApp) to reach your goal amount. To donate: You can click on the fundraiser you want to support and donate to help raise funds. You can also share the campaign on your social media to let your friends and family know about the fundraiser and reach the goal faster. Here are the answers to your queries. 

6. Promote a culture of online giving: In India, traditional modes of giving, such as cash or cheque-based donations, have been deeply ingrained. Embracing the digital age, we encourage non-profits and donors to propagate the culture of online giving. Encourage your supporters to share their philanthropic initiatives through their social networks, creating a ripple effect of generosity.

7. Seek valuable donor feedback: The significance of donor feedback should be considered. Constructive feedback provides an opportunity for continuous improvement, not only for your organisation but also for our platform. Soliciting and acting upon donor input can help refine your strategies and enhance online giving experience.

By expanding on these insights and implementing these strategies, NGOs can unlock the full potential of online giving, create a lasting impact for your cause, and foster a community of dedicated and engaged supporters. Together, we can make online giving a powerful force for good in India. Let’s continue working hand in hand to achieve your organisation’s goals and drive positive change for the causes that matter most.

Team Give

Give exists to alleviate poverty by enabling the world to give. Established in 2000, Give, together with its partners, is the largest and most trusted giving platform in India. Give enables individuals and organizations to raise and donate funds conveniently to any cause they care about, with offerings including crowdfunding, corporate giving, cause marketing, and philanthropy consulting. Give’s community of 2.6M+ donors supports 3,000+ verified nonprofits, serving 15M+ people across the country.